Everything You Need to Know NOW About Social Video Marketing

Everything You Need to Know NOW About Social Video Marketing

Everything You Need to Know NOW About Social Video Marketing. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat. So, when I came across this new high-level infographic about marketing in a “video-first” world, I knew I’d have to share. In a world where over 500 million people watch Facebook videos every day, video marketing is too important to be glossed over. This new infographic looks at video from every angle through the lens of a survey of 1,000 consumers and 500 marketers. How People Consume Video Nearly two-thirds of consumers say they’ve bought something in the last month as a direct result of watching a marketing video on Facebook. Mobile is huge. Facebook will automatically create an SRT file for you, matching captions to audio markers within the video. Facebook makes it easy for you to create videos. As far as what types of videos you should create, here’s how consumers are likely to respond: Behind-the-scenes videos get likes.

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Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat.

So, when I came across this new high-level infographic about marketing in a “video-first” world, I knew I’d have to share. In a world where over 500 million people watch Facebook videos every day, video marketing is too important to be glossed over. This new infographic looks at video from every angle through the lens of a survey of 1,000 consumers and 500 marketers.

We’ve reposted the entire infographic below, as well as some key insights for those of you who just want the highlights (…because this infographic is a long one!).

How People Consume Video

Nearly two-thirds of consumers say they’ve bought something in the last month as a direct result of watching a marketing video on Facebook.

When do they watch?

  • 33% – Lunch hour
  • 43% – Afternoon
  • 56% – Evening
  • 38% – Before bed
  • 16% – Middle of the night

Taking a Mobile-First Approach Is Key

Approximately…

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