85+ Expert Predictions for Content Marketing in 2019

85+ Expert Predictions for Content Marketing in 2019

Have you ever wished you could see a year into the future? (Although the ability to fly might be nice as well – it would sure cut down on all my business travel time and stress!) In 85+ Predictions on Content Marketing in 2019, you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more. We hope these insights will inspire you to take a fresh look at your content marketing activities and be more prepared to tackle the challenges likely to come. It will reinforce quality and creativity in content more than ever. Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. data, while delivering personalized and customized customer experiences. Who wouldn’t want more of that? Do you have a prediction on content marketing in 2019? Why don’t you share it with us in the comments section?

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Have you ever wished you could see a year into the future?

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. (Although the ability to fly might be nice as well – it would sure cut down on all my business travel time and stress!)

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting, new tech capabilities emerging, audiences growing ever more fragmented and distracted, and the like – it’s hard enough for practitioners to keep up with what’s happening now, let alone keep our eyes firmly fixed on the horizon.

In 85+ Predictions on Content Marketing in 2019, you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more. We hope these insights will inspire you to take a fresh look at your content marketing activities and be more prepared to tackle the challenges likely to come.

As for my prediction, I believe 2019 will be the year we stop complaining about GDPR and start thanking the privacy gods for reinforcing the notion that our job as marketers is to earn people’s attention (and ultimately their loyalty). It will reinforce quality and creativity in content more than ever. That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content).

Of course, an industry built on storytelling can only truly thrive when…

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