Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

@jayacunzo #CMWorld Click To Tweet Classic Content Tip: Put your customer first. Today, there are so many more ways to target – the how is evolving, but nothing will ever replace understanding what drives your customers. @annhandley #CMWorld Click To Tweet Classic Content Tip: When all else fails, ask what you can teach your audience. @mdeziel #CMWorld Click To Tweet Classic Content Tip: Write stuff that matters. Is the idea timely? @mp_lazette #CMWorld Click To Tweet Classic Content Tip: SEO! Even as technology changes, the fundamentals that make us people do not. @juntaedelane… Click To Tweet Doug Kessler Co-Founder & Creative Director, Velocity Partners @dougkessler Classic Content Tip: It’s really hard to fail at simply interviewing really smart people who know about the topic. @dougkessler #CMWorld Click To Tweet Justin Levy Public Speaker @justinlevy Classic Content Tip: The one tried and true tactic that I will always go back to even as marketing evolves is the need for a blog. @cspenn #CMWorld Click To Tweet Classic Content Tip: Ask!

So, what is content marketing?
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Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”.

And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean we should abandon everything we’ve learned about content.

To help uncover some of the tried and true content marketing tactics that have stood the test of time, we’ve tapped into the minds of some of Content Marketing World’s top speakers who shared expert advice in our new eBook: The Ultimate Guide to Conquering Content Marketing.

But first, here are some fun fun 8-bit videos featuring your favorite content marketing experts and a preview into the type of game-winning advice you can find in our new guide.

Content Marketing Strategy Experts

Featuring: Robert Rose, Nichole Kelly, Tim Washer, Ellie Mirman, Peter Krmpotic and Tamsen Webster

Content Marketing Planning

Featuring: Amanda Todorovich, Courtney Cox, Eli Schwartz, Jay Acunzo, Carla Johnson, Heather Pemberton Levy, Zari Venhaus and Andy Crestodina

Content Marketing Creation

Featuring: Ann Handley, Melanie Deziel, Mitch Joel, Michelle Park Lazette, Pam Didner and Dave Charest

Content Marketing Amplification & Distribution

Featuring: Ian Cleary, Lee Odden, Vishal Khanna, Juntae DeLane, Doug Kessler, Joe Pulizzi, Justin Levy and Heidi Cohen

Content Marketing Measurement

Featuring: Christopher Penn, Mathew Sweezey, Michael Brenner, Michael Pratt, Ron Tite and Matt Heinz

34 Classic Content Marketing Tactics from Top CMWorld Speakers

Robert Rose
Chief Troublemaker, The Content Advisory
@Robert_Rose

Classic Content Tip: As part of the creation process, we have to ask how every piece of content we create delivers value to our audience first, and us second. It is an approach that will never fail. @Robert_Rose #CMWorld Click To Tweet

Nichole Kelly
Chief Consciousness Officer, The Conscious Marketing Institute
@nichole_kelly

Classic Content Tip: Interview customers to get short, actionable advice that other organizations can learn from. This can be published via video, audio or a simple text Q+A. @timwasher #CMWorld Click To Tweet Classic Content Tip: Time and time again, I turn to blogging: it’s a simple way to house a variety of content even as it evolves to serve different media, channels, and strategies. @ellieeille #CMWorld Click To Tweet

Amanda Todorovich
Senior Director – Content & Creative Services, Cleveland Clinic
@amandatodo

Classic Content Tip: Great content answers questions and solves problems for your customers. When you do that – no matter what platform or format – it works and generates engagement every time. @amandatodo #CMWorld Click To Tweet

Eli Schwartz
Director of Organic Product, SurveyMonkey
@5le

Classic Content Tip: Prioritize resonance over reach, and the latter (and everything else you seek as a marketer) gets far easier. To do so, look for a…

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