Tag: Person

Personal Branding – Why Now Is The Time To Build Your Personal Brand

Personal Branding – Why Now Is The Time To Build Your Personal Brand

What’s Your Personal Brand? So, with that said, what is a personal brand? Much like people trust McDonald’s to provide a product that’s cheap and fill ...
Getting the Most Out of In-Person Events: A #CMWorld Twitter Chat with Cathy McPhillips and Mike Myers

Getting the Most Out of In-Person Events: A #CMWorld Twitter Chat with Cathy McPhillips and Mike Myers

Below is a brief look at our recent Twitter chat with Cathy and Mike. If you’d like to see a complete list of questions and responses, head over to ou ...
How to Quickly & Easily Create a Buyer Persona [Free Tool]

How to Quickly & Easily Create a Buyer Persona [Free Tool]

That's where buyer personas come in. Introducing Make My Persona, an interactive web tool that generates buyer personas for you after answering a seri ...
How to Get Content Marketing Wrong? Think Like a PR Person

How to Get Content Marketing Wrong? Think Like a PR Person

Difference between PR and content marketing Public relations, as defined by the Public Relations Society of America, is “a strategic communication pro ...
This Is How You Discern the Person in All That Customer Personalization Data

This Is How You Discern the Person in All That Customer Personalization Data

We need to bring attribute data, behavioral data and deep engagement data together all in one place. Attribute data A lot of basic attribute data abou ...
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