The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day. A few other regular students shouted out, “Shoulders! … Lower back! Class that day wasn’t going to be restorative for me because I viewed my yoga instructor as a content marketer and her students as her audience members. But did the requests from her students stifle her own vision of what she wanted to teach? On the contrary, I think her students’ input actually enhanced her creativity and passion for yoga. An intentionally crafted content marketing strategy familiarizes your ideal customers and clients with your business and the solutions you have to offer them. Audience input gives you a lens through which to focus all of the wisdom you have to teach. As a digital product or service provider, you can use content to demonstrate how you help customers and clients. Your best advice will rise to the surface, so that you can create effective, custom content and deliver it to the people who will benefit from it the most.
Restorative yoga is a gentle, passive practice that promotes relaxation in the body.
The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day.
A few other regular students shouted out, “Shoulders! … Lower back! … Psoas!”
However, I stayed quiet because I started writing this article in my head. Class that day wasn’t going to be restorative for me because I viewed my yoga instructor as a content marketer and her students as her audience members.
While she likely already had a series of poses in mind to teach that day, she asked her audience for feedback that would shape her lesson plan. Tailoring the asanas to her students’ needs would help ensure that they were satisfied and happy that they came to her class.
But did the requests from her students stifle her own vision of what she wanted to teach? Did the suggestions block her own creativity and passion for yoga?
On the contrary, I think her students’ input actually enhanced her creativity and passion for yoga.
The same thing can happen when you find out what your prospects hope to achieve by consuming your content.
Inhale and focus on how you can help
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