LinkedIn Is More Effective Marketing Platform Than Facebook, Twitter [REPORT]. According to the research Facebook, LinkedIn and Twitter are the most effective and leading platforms for social media marketing and advertising. Those who invest in social media advertising, prefer Facebook over LinkedIn and Twitter. 58% of respondents (marketers) believe that Facebook delivers a better ROI of their advertising dollars, while Linkedin is also being preferred by the equal number of respondents. On every social media platform users engage with content differently. According to the study by Regalix, Videos and Games are the most effective ways on Facebook, while on LinkedIn, it’s infographic and blog post. 84% of marketers found video content is the way to go for brand promotion, while 86% say its games that users love to engage with on Facebook. Yet, it is not as effective as the other platforms when it comes to social media marketing or advertising. Marketers must engage users equally on Facebook and LinkedIn. Brands must design different campaigns for different platforms considering the popularity of different content types on each social media network.
Businesses are harnessing the power of social networking
platforms for a personalised lead nurturing process. Almost 86% B2B
marketers rely on social media platforms for higher conversion
rates, and most of these marketers can be found active on Facebook.
However, when it comes to evaluating the most effective
platform for social media marketing and social media
advertising LinkedIn beats Facebook and Twitter
with a distinctive margin, according to the latest study done by Regalix, one of
the leading a marketing and technology service companies.
According to the research Facebook, LinkedIn and Twitter are the
most effective and leading platforms for social media marketing and
advertising. Though only 52% of marketers who participated in study
find Social Media very important in achieving organisation’s
marketing goals, only 14% respondents agreed that their
organisation doesn’t make any investment in social media marketing,
albeit about 5 percent might take the plunge in next 12 months.
The most surprising element of the study is marketers’
confidence in Facebook and Twitter. Despite having over 1.7 billion
users on the platform, Facebook lagged much behind Linkedin and
Twitter in terms of meeting marketing objective of marketers. 89%
of marketers found LinkedIn the most effective platform, while 78%
and 46% of marketers found Twitter and Facebook, respectively,
effective enough.
Interestingly, despite the growing popularity and adoption of
video content, only 37 percent marketers find YouTube as the most
effective social media marketing platform. The least efficient
platform is Tumblr with 4 percent.
So, why has Facebook failing to meet marketers expectations when
it comes to meeting marketing objectives? According to the
respondents,
Blame it on the growing number of biased comments, status
updates and debates. According to the respondents, Facebook is
slowly turning into more like as a platform for voicing complaints
and bashing brands. Users on Facebook are making use of the
platform to show their frustration and anger against brands than
indulging in constructive discussions. Users find it convenient to
post their issues on a Facebook Page of a brand.
Facebook Advertising: Better ROI for Investment
The equations completely change for marketers when it comes to
Social Media Advertising. Social Media Advertising and Social Media
Marketing are two different traits and marketers act differently
under both the scenarios as the farther one is directly
proportionate to dollars in running paid campaigns and returns from
those campaigns.
Compared to 14% marketers who don’t invest in social
media…
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