Snapchat Advertising Data Reveals What Kinds of Brands Have Bought Into the App. Brands want to learn anything they can about Snapchat, and researcher L2's latest report on the mobile platform offers new data points. Check them out below: 1. How brands have been purchasing Three product sectors—activewear, CPGs and consumer electronics—have accounted for 57 percent of all ads L2 observed on Snapchat Discover, its channel for publishers, from Jan. 15 through Feb. 15. Here's how they break down sector by sector: Nike (20 percent) led activewear. GE Appliances (14 percent) was No. Pepsico (7 percent) stood out in front among beverages. TRESemme (9 percent) was beauty's frontrunner. A Super Bowl with Tastemade Leading up to Super Bowl 50, PepsiCo pushed its Doritos and Pepsi products heavily on Tastemade's Snapchat's Discover channel, L2 said. The beverages/snacks giant's leaned on content from its Gameday Grub Match effort, where three YouTube chefs and their teams concocted recipes for the Big Game.
Brands want to learn anything they can about Snapchat, and researcher L2’s latest report on the mobile platform offers new data points.
Check them out below:
1. How brands have been purchasing
Three product sectors—activewear, CPGs and consumer electronics—have accounted for 57 percent of all ads L2 observed on Snapchat Discover, its channel for publishers, from Jan. 15 through Feb. 15.
More specifically, the leading brands in each vertical owned the majority—57 percent—of the advertisements L2 saw in Discover.
Here’s how they break down sector by sector:
- Nike (20 percent) led activewear.
- Little Debbie (7 percent) was tops among CPGs.
- GE Appliances (14 percent) was No. 1 among consumer electronics.
- Pepsico (7 percent) stood out in front…
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