Charlie and Demand Generation

Charlie and Demand Generation

In the spirit of this year’s theme for Content Marketing World – a World of Stories – we’re making a connection between some of the tracks you can follow when attending the show and some of the greatest stories of all time. Create demand just like Willy Wonka One of my favorite stories growing up was Charlie and the Chocolate Factory. It was adapted into a movie (Willy Wonka and the Chocolate factory) in 1971 and again (Charlie and the Chocolate Factory) in 2005. The very next day, the family learns that Wonka plans to reopen his factory and invite in just five children – those who find the five golden tickets placed secretly inside his world-famous Wonka bars. With one ticket left to find, Charlie finds money in the snow, uses it to buy a Wonka bar and rushes home to show his family the last golden ticket. So, it only makes sense that we mash-up the story of Charlie and the Chocolate factory with the sessions in the Demand Generation track at Content Marketing World 2017: By attending How to Use Content to Maximize the B2B Buying Process, you can learn from Ardath Albee how to see a clear path to creating and distributing content that motivates an audience’s intent to change. By joining Tom Martin for his presentation on How to Google-Proof Your Lead Gen Content Marketing Programs, you can outwit Google and push your content to the online destinations your prospects visit most by mapping your prospect universe for your key propinquity points. Far more, in fact, than you should expect from a conversation with Mike Teavee, which generally ends with, “Have you seen the remote?” Let’s see what we’ve learned here today: Grandpa Joe is everything Willy Wonka had a little too much time on his hands You’ll be in demand simply by attending the Demand Generation sessions at Content Marketing World 2017. You should go register for Content Marketing World now, before Joe Pulizzi shuts down the convention center and only invites in those with the orange tickets found inside his new book, Killing Marketing. If you want to learn more about how you can help your brand tell A World of Stories your customers will appreciate, come to Content Marketing World 2017, September 5-8 in Cleveland.

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In the spirit of this year’s theme for Content Marketing World – a World of Stories – we’re making a connection between some of the tracks you can follow when attending the show and some of the greatest stories of all time. Not surprisingly, the connection is strong.

Create demand just like Willy Wonka

One of my favorite stories growing up was Charlie and the Chocolate Factory. The story was written by Roald Dahl in 1964. It was adapted into a movie (Willy Wonka and the Chocolate factory) in 1971 and again (Charlie and the Chocolate Factory) in 2005. Here’s a brief summary:

Eleven-year-old Charlie Buckets lived with his parents and all four of his bed-ridden grandparents in a very humble home. One day, Charlie’s Grandpa Joe told him the story of the famous candy maker, Willy Wonka, and how fierce competition from other candy-makers forced him to close his factory many years earlier.

The very next day, the family learns that Wonka plans to reopen his factory and invite in just five children – those who find the five golden tickets placed secretly inside his world-famous Wonka bars. The world goes crazy at the prospect and everyone is searching for a golden ticket.

As the children who find the tickets are revealed, one by one, all become instant celebrities. With one ticket left to find, Charlie finds money in the snow, uses it to buy a Wonka bar and rushes home to show his family the last golden ticket. He and his Grandpa Joe go on the adventure of a lifetime and Charlie is chosen by Wonka to run his factory.

Perhaps no one was better at creating demand than Willy Wonka. The entire world was buying his chocolate bars as fast as they…

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