5 Ways to Land Media Coverage for Your Startup Without Hiring a PR Firm. A good firm will help you position yourself in the market, create powerful brand stories and connect you with the right media outlets to increase the exposure of your company. Those who work in the media also approach each other for contacts and leads. Know your audience and how your story is valuable to the outlet. This doesn’t mean you should ignore those writers, as they may be able to pass your stories to their friends that work at other publications. Provide introductions and interesting story ideas. In the early days of building my company, I would attend events for journalists just to meet them and understand how the industry works. What you are pitching needs to be novel enough to pique their interest and relatable enough to their audience that it serves their readers. There are many ways that you can tell your story, so make sure the way that you spin it is relevant and valuable to the publication. With or without a PR firm, startups need to form relationships with journalists long before they need the exposure.
Public relations firms can be essential partners in the success of your business. A good firm will help you position yourself in the market, create powerful brand stories and connect you with the right media outlets to increase the exposure of your company.
When you’re an early-stage startup with limited funding, having a PR firm on retainer is beyond your budget. Yet, creating buzz about your brand is often your primary objective.
Understanding how this industry works can make or break your company. After founding the Influencers Dinner one of the largest, private communities of influential people, I learned this firsthand. To experience the benefits of a PR firm without actually hiring one, you need to understand these five rules.
1. Make journalists connections long before you have a story to tell.
You want to begin by building trust and forming strong relationships with journalists. This will help you tell your story when you have one to share. Plus, journalists may offer insights and feedback on your startup. They tend to be fascinating people who are exposed to cutting-edge ideas.
Those who work in the media also approach each other for contacts and leads. The number of stories that have been written about me by contacts or referrals is far more than I’ve ever gotten on my own. It also led me…
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