Content Creation Checklist: 7 Steps to Get You Started

Content Creation Checklist: 7 Steps to Get You Started

It's a lot more than starting with a topic, writing down some words and hitting publish. When writers start out developing a new piece of content, it's a process. Start with an idea. Each and every piece of content starts with an idea. Whether it's an abstract thought that we need to turn into something concrete, a keyword, a topic or a pre-written headline, we need to have some sort of idea to start with. As copywriters, we tend to write on a variety of topics and industries, so the research portion is the most time-intensive. Continue to read on your topic until you feel confident enough to write a full-length blog post about it. Otherwise, you may find your content going in all different directions, instead of being one cohesive piece. Some copywriters will even create 20 to 30 different headlines for a single article, then choose the best one. However, once you finish writing, we do recommend taking a step away from your blog post before going back to proofread it.

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Content Creation Checklist: 7 Steps to Get You Started

Content development is an art. It’s a lot more than starting with a topic, writing down some words and hitting publish. When writers start out developing a new piece of content, it’s a process.

In order to help you to create your own digital content, we’ve written out this process, step-by-step.

1. Start with an idea.

Each and every piece of content starts with an idea. Whether it’s an abstract thought that we need to turn into something concrete, a keyword, a topic or a pre-written headline, we need to have some sort of idea to start with.

Whether you’re writing your own content, or prepping topics for a copywriter, we have a few tips for gathering a long list of ideas. First of all, take a look at your website’s analytics and find your highest ranking search terms. Those are ideas. Find your lowest ranking search terms (that are still relevant to your business/industry.) Those are ideas, because you want to rank higher for those terms. Start typing in keywords for your industry into Google and let its autofill feature give you even more ideas.

2. Do your research.

You know your industry like the back of your hand, probably. That doesn’t mean that you have all of the statistic-based facts and all of the pieces of the puzzle already in your brain. No matter how well-versed you are in your topic, you still want to do some research before beginning to write.

As copywriters, we tend to write on a variety of topics and industries, so the research portion is the most time-intensive. It’s important to search through popular, well-known websites, as well as some of the more obscure journals and webpages that are…

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