Add photos to your website to make it look more professional. Here are some of the best devices in 2017 for different categories reviewed by their experts: Best overall smartphone camera – iPhone X Best features on a camera – Galaxy Note 8 Best camera for landscape photos – LG G6 Best camera for selfies and low-light images – Samsung Galaxy S8 Smartest phone camera – Pixel 2 XL Best smartphone camera for videos – LG V30 These are good places to start looking. Unless you have a professional camera, the picture will come out either super bright or too dark, depending on what you’re focusing on. There are tons of other photography rules you can follow to make sure you’re taking great pictures, but following these is a good to place to start. Canva is an image editing tool. If you’re taking pictures on your smartphone, it’s easy to edit them directly from your device without having to upload them to a computer. These are the top features of PicMonkey: editing tools touch ups collages designs It’s pretty much everything you could need to edit the photos you took on your own. You don’t need to hire a professional photographer to take and edit your photos. Get a smartphone that has a great camera. Refer back to the points I outlined earlier as a guide for composition: rule of thirds natural frames symmetry focus Once you’ve taken pictures, you can use editing tools on your computer, smartphone, or tablet to touch them up and make them look more professional.
No matter what type of business you have, you need to be using high quality images as a promotional tool.
You can distribute these pictures across all your marketing channels.
Share them on social media profiles such as Facebook, Instagram, and Twitter.
Add photos to your website to make it look more professional.
You can even send images to subscribers on your email marketing lists to make your messages more visually appealing.
Incorporate photos into your blog posts to break up the content and make it easier for people to read.
I like to use visuals in my blogs to illustrate what I’m talking about.
High quality images can add credibility to your website.
While there’s nothing wrong with using images you find online, nothing speaks to the customer like original photographs.
Taking your own photos means they are unique. Someone won’t be able to say,
“Oh, I’ve seen this picture somewhere else before.”
Ultimately, putting the perfect picture in the right place can help you generate more traffic and leads, which was identified as the top challenge for marketers in 2017.
Your company has enough expenses to worry about, so you shouldn’t be paying for a service you can do yourself.
The other problem I see is original images often look terrible.
That’s no good either. You don’t want any low quality images to be associated with your brand.
It looks unprofessional and will result in a negative perception by your current and prospective customers.
If you fall into one of the above categories, I can help.
I’ll show you the right tools to take and edit photos without spending much or needing to hire a pro.
Get the right equipment
You don’t need to spend thousands of dollars on camera equipment.
But you shouldn’t be taking pictures on one of those cheap disposable cameras either.
Find a middle ground.
A sufficient camera might just be in your pocket right now.
Currently, 77% of adults in the United States own a smartphone.
The cameras on the majority devices are fairly decent.
If you’re in the market for a new phone, it makes sense to get one with a great camera.
There are tons of online review websites, such as Tom’s Guide, that give you detailed information about various devices depending on what you’re looking for.
Here are some of the best devices in 2017 for different categories reviewed by their experts:
- Best overall smartphone camera – iPhone X
- Best features on a camera – Galaxy Note 8
- Best camera for landscape photos – LG G6
- Best camera for selfies and low-light images – Samsung Galaxy S8
- Smartest phone camera – Pixel 2 XL
- Best smartphone camera for videos – LG V30
These are good places to start looking.
But do some research on your own before making your purchase.
You may even own one of these devices already.
If you’d rather use a camera than a cell phone to take pictures, that’s fine too.
Here’s a comparison of some cameras ideal for beginner photographers:
Professional photographers may be charging you more than that for a day’s work.
Brush up on some basic photography skills
Now that you’ve got a proper camera to take pictures with, you need to master some simple photography concepts.
Learn how to use the various tools and picture modes on your device.
For example, let’s say you’re using an iPhone to take pictures.
You’ll notice an option called “HDR Mode.”
HDR stands for high dynamic range. Here’s how you turn it on:
When should you use it? For every picture?
The HDR mode works best for outdoor photographs and landscapes.
That’s because both of these usually have some bright as well as dark areas. Without the HDR mode, some details can get lost between the light and dark contrasts.
But it takes your camera longer to process HDR photos.
If you’re trying to take images in a rapid succession or photograph a moving object, you’ll want to keep the HDR mode off.
You also need to consider where you plan to take photos.
Conditions—whether inside, outdoors, in the sun, or in the dark—will dictate how you take them.
For example, it’s tough to capture an image if the sun is directly behind the subject.
Unless you have a professional camera, the picture will come out either super bright or too dark, depending on what you’re focusing on.
You also need to learn when it’s appropriate to use the flash on your camera.
The composition is important as well.
You need to understand how the subject should appear…
COMMENTS