Facebook continues its siege with a new Snapchat Discover competitor This week's dose of social: Facebook takes on both fake news and Snapchat's success; Google makes itself searchable with emojis—on Twitter; regulators give a final nod to Microsoft's acquisition of LinkedIn; Twitter Moments arrives for brands and users on mobile; the marketing conferences you shouldn't miss in 2017; social giants band together to take terror content offline; and much more... That's right, Twitter users will now receive search results from the search engine simply by tweeting an emoji to the Google Twitter account. That means there's now an even easier way to create a Moment about your company's latest event or product launch, crafting a more professional narrative about your brand on the social network. To get started, all you do is hit the down arrow in the top right of any published tweet and select "Add to Moment" to launch your collection of posts. Moments also allow companies—and users—to search for material from other Twitter users to help flesh out their collection, and get some user-generated content in the mix. The new Facebook survey appears at the bottom of certain posts and requests that users rank to what extent the identified story uses misleading language. Five ways to connect with your customers on Periscope Looking to foray into live video, but not quite sure what approach would be best for your brand? The state of social media in 2016 A recent survey from the Pew Research Center gives us an inkling of where social platforms stood in 2016, and marks a moment of reflection for brands to review where they focused their social media marketing strategy throughout the year. Facebook was still by-and-far No. Some 51% of Instagram users reported visiting the platform daily, and 42% of Twitter users claim the same level of usage.
This week’s dose of social: Facebook takes on both fake news and Snapchat’s success; Google makes itself searchable with emojis—on Twitter; regulators give a final nod to Microsoft’s acquisition of LinkedIn; Twitter Moments arrives for brands and users on mobile; the marketing conferences you shouldn’t miss in 2017; social giants band together to take terror content offline; and much more…
Skim for what you need to know!
Facebook Collections is the new publisher program from the social network, and it’s set to tackle Snapchat’s Discover and Twitter’s Moments features by showcasing lists of content curated by publishers directly within users’ News Feeds.
Between the social titan’s introduction of Stories to Instagram, emulating Snapchat’s popular Story feature, the Collections rumors suggest an aggressive push by Facebook to make up for its failed acquisition of the ephemeral messaging app years ago.
No rollout schedule for Collections has been made public, but Facebook has held talks with media outlets and entertainment companies in recent weeks about creating content for it.
Have you ever wanted to search Google, but just couldn’t figure out a way to put your query into words? Well, now you can use emojis to help out. That’s right, Twitter users will now receive search results from the search engine simply by tweeting an emoji to the Google Twitter account.
Tweet an umbrella emoji to receive the chance of rain in your area, or the burger emoji to receive a listing of burger joints nearby. The only catch? Location services need to be enabled for the service to work.
The system currently understands and responds to around 200 emojis, so users can begin exploring and get quicker search results with this new shorthand form of Google searching. We’ve officially become lazy (or illiterate).
The European Commission—the final regulatory body needed to sign off on the acquisition of LinkedIn by Microsoft—was given the green light this week.
To appease the European regulators, Microsoft and LinkedIn had to provide some concessions, such as commitments to making sure that LinkedIn competitors don’t become completely disadvantaged on Microsoft platforms. In June, Microsoft announced its intentions to acquire LinkedIn.
4. Twitter Moments now available for mobile users
After initially launching the feature with only a few publishing and media partners, Twitter opened up Moments—its curated content feature—to all users globally back in September on the Web. Now, the company wants users to be able to create a narrative with a collection of linked tweets on mobile.
That means there’s now an even easier way to create a Moment about your company’s latest event or product launch, crafting a more professional narrative about your brand on the social network.
To get started, all you do is hit the down arrow in the top right of any published tweet and select “Add to Moment” to launch your collection of posts. Moments also allow companies—and users—to search for material from other Twitter users to help flesh out their collection, and get some user-generated content in the mix. Happy posting!
With Moments, you can bring together favorite Tweets to tell richer stories – rolling out on mobile starting today.https://t.co/SMqIZ1Zngo
— Twitter (@twitter)
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