You don't want more leads -- you want more qualified calls. And if you are an entrepreneur who sells high-ticket offers to a sophisticated audience, it's all about getting the right people on the phone. Whether it's you or your sales team, you don't have the time to waste on unqualified people. Here's how to get the right people on the phone. Everything you do needs to align with this positioning, and it needs to "speak" to the specific avatar you want to turn from lead to customer. You cannot expect to get qualified people on the phone, if your messaging isn't on point and relevant. Messaging Speaking of messaging, if you don't make it clear who you do (and don't work) with, you cannot expect your audience to know whether they can work with you or not. I see this all the time: Successful, talented people position themselves as an expert, only to share an inconsistent message that speaks to too many people. Before we grab a call with anyone (for any of our programs) we ask them some specific questions: Are you generating between $20,000 and $50,000 per month, and ready to lay a foundation for seven figures? This is about you getting the right people on the phone.
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Lead generation is the lifeblood of your business.
This is true for all businesses, but over the years the so-called “experts” have tricked you into thinking you need more leads, more email addresses and more, more, more.
Related: The 15 Characteristics of People Who Succeed at Sales
You don’t!
- You don’t want more sales — you want more profit.
- You don’t want more leads — you want more qualified calls.
- You don’t want more customers — you want more people to buy your stuff, come back again and again, and talk about how amazing you are with their friends.
It’s not about “more.” It’s about getting the right leads through your door.
And if you are an entrepreneur who sells high-ticket offers to a sophisticated audience, it’s all about getting the right people on the phone. Whether it’s you or your sales team, you don’t have the time to waste on unqualified people.
Here’s how to get the right people on the phone.
1. Positioning
Your positioning is how you differentiate yourself from the competition. It’s your brand, values, mission, vision, messaging (more on this next) and “unfair advantage.”
If you position yourself as the go-to expert in your niche, people will take notice. Everything you do needs to align with this positioning, and it needs to “speak” to the specific avatar you want to turn from lead to customer.
If you want a sophisticated customer who takes action, your price, offer and messaging has to align with this. You cannot expect to get sophisticated customers with…
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