Editor’s Note: In "Tough Love Tuesday," we connect side-hustling entrepreneurs with support, resources and advice from top experts. Not only will they rant and rave about your product or service to all their friends, but they will evangelize your brand to just about anyone they encounter -- all for free, with no marketing budget needed. But brand advocates aren’t acquired -- they’re earned. Your product must be impeccable, adored and something fans just can’t live without. Fortunately, we have Bobbi Brown to help us. As the entrepreneur behind the namesake beauty company, Brown built a cult-like following for her cosmetic line, with women obsessed with her natural approach to make-up. By taking the time to really get to know her customers, she was able to deliver a product they adored and talked about. Related: Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love This Tuesday, Brown will share her tips and strategies ahead of the debut of her new digital platform JustBobbi.com. ET for the Facebook Live. For six weeks, our experts will focus on side hustlers, providing support, resources and actionable advice, all in real time.
Editor’s Note: In “Tough Love Tuesday,” we connect side-hustling entrepreneurs with support, resources and advice from top experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.
While customers are great, brand ambassadors bring the real money — and the real growth. Not only will they rant and rave about your product or service to all their friends, but they will evangelize your brand to just about anyone they encounter — all for free, with no marketing budget needed.
But brand advocates aren’t acquired — they’re earned. Your product must be impeccable, adored and something fans just can’t live without.
So how do you get there?
Fortunately, we have Bobbi Brown to help us. As the entrepreneur behind…
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