Instagram Rolling Out New Features for Comments: This Week in Social Media

Instagram Rolling Out New Features for Comments: This Week in Social Media. Mobile Users: In April 2016, Social Media Examiner shared Facebook’s Introduction of New Ways to Create, Share, and Discover Live Video on Facebook. The article also shares that there are “about 200 emojis that Google will respond to on Twitter, which the company wants users to test and discover on their own.” Users must have location services enabled for this service to work because all replies are localized based on where you’re tweeting. Facebook features a video of the 2016 Year in Review, as well as links to each of the top Live videos on the Facebook Newsroom site. This new feature is being tested on the web, but not in the Instagram apps. Slack partners with Google Cloud Services “to bring [their] shared customers a suite of deep integrations” and allow each service’s users “to do even more” with their products. There are several challenges for loyalty marketing for creating the most effective programs. When asked the reason for this, 39% of those surveyed cite that they don’t know how to use Instagram and 33% say that they don’t use social media in general. What do you think of Instagram’s new comment features? Please share your comments below.

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Slack swipes at Skype with video calls and reaction emoji

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

New Instagram Features Improve Engagement and Moderation for Comments: In the “coming weeks,” Instagram will add the ability to like comments by tapping a heart icon next to any comment and the option to turn off comments on any post. These two new comment moderation tools are in keeping with Instagram’s commitment to making its site a “positive place for self-expression” and will be made available to all users once they are released.

In the coming weeks, Instagram will add the ability to like comments by tapping a heart icon next to any comment and the option to turn off comments on any post.
In the “coming weeks,” Instagram will add the ability to like comments by tapping a heart icon next to any comment and the option to turn off comments on any post.

Facebook Expands Rollout of Live Video Tab to More U.S. Mobile Users: In April 2016, Social Media Examiner shared Facebook’s Introduction of New Ways to Create, Share, and Discover Live Video on Facebook. This week, that story was updated to reflect that a new Video tab is now available to “more people in the U.S. on iOS and Android.” The new Video tab takes mobile users to a dedicated section with Facebook Live notifications and alerts. Further below, Facebook suggests videos that have been shared by pages you like and will autoplay as you scroll down.

Facebook expands rollout of Live Video Tab and the new video section to more US mobile users.
Facebook expands the rollout of the Live Video tab and the new Video section to more U.S. mobile users.

This new Video button is located on the navigation bar and provides “a new destination for people to discover all kinds of video content they may be interested in.” Facebook is gradually rolling out and making improvements to both the Video tab and the new Video section based on user feedback and ongoing testing.

Periscope Adds Ability to Save HD Version of Broadcasts to iOS: Periscope released an update to its iOS app that allows broadcasters to save high-definition versions of their broadcasts to their devices. Users can turn on this option within the app’s Settings menu, which now offers the option to “Save in High Definition.” Periscope has not shared when this option will be released on Android.

You can now save high definition versions of your broadcasts to your iOS device! Switch this on in Settings pic.twitter.com/aiylSG7hv5

LinkedIn Rolls Out Conversation Starters on LinkedIn Messaging: LinkedIn added personalized conversation starters on LinkedIn Messaging. This new feature offers “authentic ways to reconnect” and “break the ice” with other users such as updates on their professional activity or articles they’ve published on LinkedIn. It also offers reminders of your shared experiences “such as having worked at the same company, joined the same groups or gone to the same school” and your shared connections.

Facebook Adds Horizontal Scrolling and Previews Future Improvement for Instant Articles: Facebook announced that “Instant Articles will feature a new, full-screen horizontal swipe that leads to a carousel of more stories from the same publisher” and makes for “a seamless and intuitive discovery experience.” This new feature will gradually roll out to readers using the Facebook for iOS version 72 and will be available on Android “in the coming weeks.”

Facebook also announced that it’s “continuing to explore the best ways to surface the most relevant stories for readers” and is currently “experimenting with different engagement signals such as recency, popularity and proximity.” Facebook recently updated the related articles unit that appears at the bottom of the Instant Articles section and plans to launch “a new, more visual design that features thumbnail images and larger article units” with reader counts for reactions and comments.

Facebook previewed upcoming changes the the layout and look of its Instant Articles.
Facebook previewed upcoming changes in the layout and look of its Instant Articles.

Pinterest Introduces Tried-and-True Ideas Feature: Pinterest announced a new way to discover “tried-and-true ideas” on its site. A new green smile icon shows you which ideas “people have already tried and given their stamp of approval” and how many other pinners have tried it. This new feature also indicates which of your friends and followers have tried a pin as well.

Pinterest announced a new way to discover tried-and-true ideas on its site.
Pinterest announced a new way to discover “tried-and-true ideas” on its site.

Facebook Expands Dynamic Ads to Drive Mobile App Installs: Brands can now use Facebook dynamic ads “to show relevant ads to people who are more likely to install their app, including people who recently browsed their products.” Advertisers can pair this tool with Facebook’s App Event Optimization feature to identify “the customers who are more likely to take valuable actions after downloading an app – such as completing a level in a game, booking a trip or making a purchase.”

Our Take on Top News This Week

In this week’s show from Friday, December 9, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include selfies with Scout, the Social Media Examiner mascot, and the #ScoutAbout hashtag (4:14); updates to Facebook video (9:21); and upcoming Instagram tools to curb abuse and manage comments (26:50). Subscribe to future shows here.

More News to Note

Facebook Creates New Information Channel for Metrics Updates: Facebook created a new channel for sharing regular updates on metrics enhancements called Metrics FYI. Facebook notes that this new series will be like the News Feed FYI series, which highlights improvements and changes to the news feed. The first installment of Metrics FYI is available now on the Facebook Newsroom site and offers insights on Facebook’s new estimated reach methodology, Live video metrics on page insights, and how likes and shares are being counted.

 Facebook created a new channel for sharing regular updates on metrics enhancements called Metrics FYI.
Facebook created a new channel for sharing regular updates on metrics enhancements called Metrics FYI.

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