Why Facebook and Google Want to Market Your Reputation Online

Why Facebook and Google Want to Market Your Reputation Online

Why Facebook and Google Want to Market Your Reputation Online. Of course, if I can't trust your business, I'm going to buy from a company that shows me I can trust them more than you. It's harder than ever to earn the trust of a would-be customer, and the competition is only becoming more intense. Facebook recently invited this Port Saint Lucie chiropractor to participate in a beta-testing program that allows business owners to include their Facebook reviews as part of their advertising endeavors to win new business. With 6,283 people participating in the study, the results showed that businesses having an overall positive review rating got more clicks and visits to their website. In fact, going from a 3-star rating to a 5-star rating gets a business 25 percent more clicks from Google Local Pack. More importantly, when the participants were asked after the experiment why they picked the result they did, 56 percent of the people said they chose to visit the website of the business because it had positive reviews and star ratings. When Google flat out tells you more reviews and positive ratings will improve your local SEO efforts, you'd better invest in reputation marketing. Google just announced their new program called Google Customer Reviews, which replaces their Google Trusted Stores program. This new system not only helps companies collect customer reviews, but also empowers them to market their reputation online.

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Why Facebook and Google Want to Market Your Reputation Online

Can I trust you? If I can trust you, I’ll share a little secret with you. I want to buy from you! Of course, if I can’t trust your business, I’m going to buy from a company that shows me I can trust them more than you.

This is the subconscious mind of your customers whispering to their conscious brain while visiting your website and deciding who is going to win their hard-earned money today.

It’s harder than ever to earn the trust of a would-be customer, and the competition is only becoming more intense. With the entrepreneur being the new rockstar, starting your own business is almost as cool as being the lead singer or guitarist in a band — almost. As a result, new businesses are opening their doors every day and looking to take your customers away from you.

With such fierce competition, how do you stand out in a competitive marketplace? One key strategy to focus on is to leverage the power of social proof by implementing a reputation marketing system.

According to Robert Cialdini, author of best-selling books Influence and Pre-Suasion, social proof is one of the critical elements to creating influence and trust in minds of others. Examples of social proof includes online reviews and testimonials. Think about it. When you need to make an important buying decision, do you read and evaluate reviews prior to buying? If you’re like most people, you do. In this fast-paced world, people use reviews and testimonials to help them quickly make decisions and to prevent them from making costly mistakes.

Facebook beta testing “reputation marketing.”

It may come as little surprise when Facebook contacted one of our clients to invite them to a new “reputation marketing” system. Facebook recently invited this Port Saint Lucie chiropractor to participate in a beta-testing program that allows business owners to include their Facebook reviews as part of their advertising endeavors to win new business.

Facebook Beta Testing Review Stars in Ads
Image credit: BizFamous

The most important takeaway from this message is that the ratings only appear with an average rating of 4 stars and higher and only when there are more than 5 Facebook reviews. What’s interesting to note is our client did not even have a Facebook ad account at the time and had never advertised on Facebook before. However, Premier Wellness…

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