Tag: Robert Cialdini

The Science of Pre-Suasion

The Science of Pre-Suasion

Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through wr ...
Why Facebook and Google Want to Market Your Reputation Online

Why Facebook and Google Want to Market Your Reputation Online

Why Facebook and Google Want to Market Your Reputation Online. Of course, if I can't trust your business, I'm going to buy from a company that shows m ...
How to Increase Your Rankings by Building Brand Mentions

How to Increase Your Rankings by Building Brand Mentions

Source: Neil Patel Way back in 1984, Robert Cialdini wrote a book called Influence: The Psychology of Persuasion. If you’ve heard of it, I’m not su ...
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