Content Marketers Get a Boost with Artificial Intelligence. "Research from Gleanster confirms that 25 cents of every dollar spent on content marketing is wasted on content that doesn't perform," said Bradley Silver, founder of Atomic Reach. "At the same time, we discovered that the top indicator of content performance is readability. When you match your content readability level with your target audience you see significant increases in overall engagement." Through artificial intelligence and machine learning, Atomic AI delivers, on average, four-times more Facebook conversions, three-times increased engagement and double the number of pageviews. Using insights gained from analyzing over two million pieces of writing that are vetted across the platform every day, coupled with client-specific content, Atomic AI does everything from examining whether language is too sophisticated for a particular audience to scheduling social media posts at the optimal time to support maximum visibility. It also includes a writing and editing platform that provides real-time feedback as content is being written. In addition, Atomic AI utilizes engagement data from clients' analytics platforms to gather intelligence and formulate predictive reports on topics, publishing times and distribution channels. Atomic AI is now available to enterprises of varying sizes, and can be accessed via a mobile app, Google add-on, WordPress plugin and extensions for Google Chrome, Facebook, Twitter and LinkedIn. Atomic Reach's newest product, Atomic AI, is built on artificial intelligence and applies mathematics, linguistic analysis and machine learning technology to measure the impact of language on marketing communications.
Program fueled by artificial intelligence and machine learning maximizes content performance
TORONTO, Jan. 17, 2017 /PRNewswire/ – Toronto-based technology company Atomic Reach is changing the writing game with its new software product, Atomic AI. The platform — which officially launched today — is breathing new life into content marketing, debunking long standing fears that real artificial intelligence advancements will lead to the industry’s death.
“Research from Gleanster confirms that 25 cents of every dollar spent on content marketing is wasted on content that doesn’t perform,” said Bradley Silver, founder of Atomic Reach. “At the same time, we discovered that the top indicator of content performance is readability. Atomic AI enables anyone publishing digital content to pinpoint the readability level of their audience and guides them to write content specifically for that audience. When you match your content readability level with your target audience you see significant increases in overall engagement.”
Through artificial intelligence and machine learning, Atomic AI delivers, on average, four-times more Facebook conversions, three-times…
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