They’re also young and have grown up using the Internet, and are therefore more likely to embrace new technologies, which is important for emerging brands. Accordingly, watching and predicting their social media usage patterns is of critical importance to any business or individual invested in the social media game. Millennials love rating and reviewing, and they trust reviews and user-generated content . We’ll start to see more qualitative ratings for content within apps and social media, and newsfeed algorithms that sort and display content based on those ratings. The use of social media platforms like Facebook and Twitter is starting to become more tolerated in the workplace. As there are currently no plans for Facebook or any other major platform to take action in reducing the power of those echo chambers, users will venture deeper into those polarized, abstract social bubbles. Millennials who have practically grown up with social media are starting to recognize this, and are beginning to see the platforms they used when they were younger as more juvenile and less significant than they were previously. According to the , the only previous year in which social media usage among millennials declined was from 2013 to 2014, but that trend may reverse course as millennials start to correlate personal unhappiness with their social media usage. With more social media apps shifting to be either mobile-exclusive, or designed specifically for a mobile device, and with the millennial generation constantly demanding more content and faster experiences, it’s only natural that users will strive for even more concise communication. Facebook started the trend earlier this year with the similar to “likes.” Similar nonverbal reactions may also appear on competing platforms as a way to encourage faster, yet less thoughtful communication, and millennials will eat them up.
Millennials’ social media habits matter. Why? Some of the reasons are obvious; millennials represent tremendous potential buying power, and are some of the through social media marketing. They’re also young and have grown up using the Internet, and are therefore more likely to embrace new technologies, which is important for emerging brands.
Accordingly, watching and predicting their social media usage patterns is of critical importance to any business or individual invested in the social media game. So how are millennials going to be using social media differently in 2017? Here are five predictions.
Millennials love rating and reviewing, and they trust reviews and user-generated content . Currently, we’re used to rating our dining, purchasing, and customer service experiences, but the world of ratings and reviews could skyrocket in 2017. We’ll start to see more qualitative ratings for content within apps and social media, and newsfeed algorithms that sort and display content based on those ratings. We may also see more requests for recommendations, and millennials trading reviews with one another.
The use of social media platforms like Facebook and Twitter is starting to become more tolerated in the workplace. As millennials start claiming higher positions of leadership, we’ll see a massive shift in how social media is used from a professional standpoint. Employees may be required to be on social media, to bolster the visibility of the company’s brand through a network of personal brands, be more available for conversation and updates, or social media may be used as an entire replacement for instant messaging (or eventually,…
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