Interesting Not Interesting Share Tweet If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you. I’ve also been scared to death that I wouldn’t be able to clearly get ideas across without writing them down and editing them. Last month, I hired a marketing coach to help me develop a sales funnel for my new financial coaching package. I won’t lie. Here are my tips if you’re also scared of video: Don’t Be a Perfectionist One of the main reasons I avoided video is because I had this grand idea of what my first video should be. Plenty of business owners have started this way as well. You can make an investment in staging and equipment when your content starts seeing results. It has to be someone who you respect, who you may be a little scared of, and who will shame you for not following through. People who let you make excuses without speaking the truth about your behavior aren’t going to help you. Think about how the content you’re creating will change lives instead of how nervous you are to be on camera.
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If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you.
Video (and even audio) is something I’ve resisted doing for years because I hate hearing the sound of my voice. I’ve also been scared to death that I wouldn’t be able to clearly get ideas across without writing them down and editing them.
Last month, I hired a marketing coach to help me develop a sales funnel for my new financial coaching package. She said video in the marketing sequence is non-negotiable. I won’t lie. As soon as she mentioned this a bunch of excuses were at the tip of my tongue. But I was so scared to disappoint her that I dipped my toes into the water anyway.
Now I’m actually enjoying video and excited about the opportunities that communicating this way will bring. Here are my tips if you’re also scared of video:
Don’t Be a Perfectionist
One of the main reasons I avoided video is because I had this grand idea of what my first video should be. I wanted a beautiful backdrop with luxurious staging that’s filmed by state of the art equipment. Essentially, I wanted all of the bells and whistles which is the kind of set up that other business owners have spent thousands of dollars on. This expectation…
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