Author: Guest Post / Source: Duct Tape Marketing < All Articles Competitor analysis seems to be one of the hot topics at the momen
Competitor analysis seems to be one of the hot topics at the moment in the world of marketing.
People are obsessed with what others are doing; so obsessed at times that they forget to focus on their own actions.
Being too engaged in what competitors are doing often leads to business owners and marketers becoming sheep; simply following trends and reproducing content that’s already out there.
This can be a dangerous game as it means always being behind the leading pack, never setting the trend and therefore struggling to reach the summit of the search rankings.
Despite the above, ensuring you’re up to date with what your competitors are doing is important.
It’s especially crucial to keep tabs on what the local competition is doing as these people are your real threats.
But what do you do if you’re the one who your competitors are looking at? If you’re the one who’s everybody’s eyes are on? Is it a good or bad thing that you’re generating a lot of search traffic from your competitors?
Before deciding, here are a few things you need to consider…
Are you a trusted source?
Having a lot of competitors looking at your site may well show that you’re a trusted resource. When looking to put together content or promote a new product, often the first thing people will do is Google it. Your competitors will be no different.
The fact that they’re finding your site when they do is a good sign. It shows that you’re well placed within the SERPs; although your competitors aren’t looking to buy, others who are will likely use similar phrases when searching for the product.
It’s also worth considering what pages your competitors are looking at. If they’re constantly searching for your products and offers pages then you know that they’re looking at you as a benchmark.
Although their reactive behavior may be slightly annoying and playground style, ‘Miss he’s copying me’; it does actually show that you’re a source that people within the industry trust.
If you’re generating a lot of traffic to some of your informational pages, then you need to start looking at your…