Tag: Millennials

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The Power of Video for Marketing to Millennial Decision-Makers

The Power of Video for Marketing to Millennial Decision-Makers

Interesting Not Interesting Share Tweet In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently publ ...
How to Keep Your Email Marketing Strategy Relevant to Millennials

How to Keep Your Email Marketing Strategy Relevant to Millennials

If Millennials feel they are being communicated to with relevant messages, their brand loyalty increases 7% on average, a study found. The same study ...
Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Millennials are the last age cohort to remember life with CDs and without digital technology. After all, our past experiences have formed who we are p ...
How Millennials are Marketing to Gen Z

How Millennials are Marketing to Gen Z

Here are a few examples of the ways millennial business owners are capturing the attention of today’s young adults: 1. Building cult brands. Apple is ...
How to Use Social Media to Get Millennials to Buy From You

How to Use Social Media to Get Millennials to Buy From You

Studies show that social media platforms influence ecommerce shopping experiences with millennials. Snapchat is irrelevant for ecommerce and branding ...
How Millennials are Marketing to Gen Z

How Millennials are Marketing to Gen Z

Here are a few examples of the ways millennial business owners are capturing the attention of today’s young adults: 1. Building cult brands. Apple is ...
4 Strategies to Use When Marketing to Millennials

4 Strategies to Use When Marketing to Millennials

Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online. Focus on producing high-quali ...
Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake user accounts over the la ...
Hitting the Marketing Email Sweet Spot With Millennials (Infographic)

Hitting the Marketing Email Sweet Spot With Millennials (Infographic)

As a marketer, it’s important to know when to send an email, what to include in it and ultimately, how to get someone to click on it. And if you want ...
The Generation Gap: 6 Tips to Help You Understand and Serve Millennial and Generation X Clients

The Generation Gap: 6 Tips to Help You Understand and Serve Millennial and Generation X Clients

Buyers aged 37-51, generation X, make up 28 percent of recent home buyers. Here are six tips to help you serve Millennial and generation X clients. Ge ...
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