Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode Pinterest proves popular with dads, pointing to shifting parental role Pinterest has increased its popularity among millennial dads, with 42 percent of U.S. fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with a household income of $100K or more use Pinterest, according to new analysis data. AdAge Google to Notify Users When Businesses Respond to Reviews Google has rolled out automatic e-mail notifications to users when businesses reply to reviews posted on Google My Business, the company announced recently, in a move aimed at helping firms communicate with those leaving reviews. Search Engine Journal Google Search CPCs Decline for B2B Advertisers Google’s average business-to-business search ad cost-per-click fell slightly during the first quarter of 2018, while mobile search’s share rose, according to new report data from Marin Software. MarketingCharts New AMP features announced for geotargeting content, as well as some GDPR support Google has added geo-targeting features to its Accelerated Mobile Pages (AMP) framework, plus new tools to help businesses comply with upcoming General Data Protection Regulation (GDPR) requirements, the Internet giant recently announced. Search Engine Journal ‘National Geographic’ Ranks As Top Brand On Social Media National Geographic was ranked the top brand on social media for the fourth consecutive year, with over 1.6 billion social-related actions during 2017, according to new report data from Shareablee. MediaPost Are Brands Using Email and Marketing Automation Effectively? MarketingProfs Google Updates Image Search Guidelines For SEOs & Publishers Google has updated its image search guidelines relating to user experience, how Google Image uses structured data, and other best-practices for SEOs and publishers, the firm recently announced. A lighthearted look at brand-standing, by Marketoonist Tom Fishburne — Marketoonist CafePress.com Announces Sweeping Privacy Changes After Improperly Sharing The T-Shirt Sizes Of Millions Of Americans — The Onion It’s Not You, It’s Yanni… Wait, Laurel — Mad Magazine — LinkedIn (client) (TopRank) — Top 50 B2B Marketing Agency Blogs for Inspiring and Actionable Content — Jumplead (TopRank) — 5 successful women in digital marketing — We Are Marketing (Lee Odden) — That Valuable Space Where Content and Influencer Marketing Meet — Versa Marketing Please gather with us once again next week, when we’ll share a new round-up of the very latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news.