Studies show that social media platforms influence ecommerce shopping experiences with millennials. Snapchat is irrelevant for ecommerce and branding -- only 5 percent of millennials believe it creates the most trustworthy relationship. Sixty-one percent of millennials trust a friend's endorsement the most, followed by their own experience with a brand (51 percent) and website reviews (48 percent). Thirty-one percent of respondents said social media influences their purchases. Here's how to integrate your ecommerce and social media marketing strategy. The findings of millennials' social media shopping habits can be used to improve your own brand's strategy. Related: 10 Proven Ways to Make Millions on Social Media Luckily, the survey's findings outline a few simple fixes that can drastically improve ecommerce conversions through social media, including: Invest in Facebook initiatives. By creating a separate Facebook shop, you can target potential consumers with ads and products that might love and make it easier for them to complete a purchase, which increases conversion rates. Therefore, whenever possible, humanize your brand by including user-generated content. Although integrated ecommerce shops and targeted advertisements are crucial for reaching millennials on social media platforms and transforming them into regular customers, taking the time to create a community that represents your brand will result in longevity.
By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers.
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Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping.
Related: 10 Laws of Social Media Marketing
What’s better, they are currently the most valuable target demographic for modern businesses.
But, with a plethora of digital marketing tactics, remarketing campaigns, email campaigns and more inundating consumers, how can brands capitalize on this digitally inclined demographic to boost their own bottom line?
Target them on social media, of course!
Young target audiences flock to social media in droves.
A study from the Pew Research Center examined U.S. adults’ use of social media. All in all, the overwhelming majority of Americans regularly use social media. In fact, a whopping 68 percent alone frequent Facebook.
However, it seems that the younger the user, the more prominent the social media use. The research found that 88 percent of 18- to 29-year-olds and 78 percent of 30- to 49-year-olds use at least one social media channel — which almost perfectly aligns with millennials’ age group of 22 to 37.
Studies show that social media platforms influence ecommerce shopping experiences with millennials.
My company DesignRush.com conducted a study that analyzed 219 millennials’ ecommerce behaviors on social media platforms. We found:
- Thirty percent of millennials purchase products directly on Facebook.
- Facebook, Instagram and Pinterest foster the most brand trust and help young adults find discover products they would actually use.
- Snapchat is irrelevant for ecommerce and branding — only 5 percent of millennials believe it creates the most trustworthy relationship.
- Sixty-one percent of millennials trust a friend’s endorsement the most, followed by their own experience with a brand (51 percent) and website reviews (48 percent).
- Thirty-one percent of respondents said social media influences their purchases. However, they complete the transaction elsewhere.
The survey’s key findings show that social media marketing has a direct effect on brand visibility, awareness and conversion rates. These results also reinforce the ideas that the best platforms are those that are robust, ever-evolving and user-centric — such as Facebook.
Here’s how to integrate your ecommerce and social media marketing strategy.
The findings of millennials’ social media shopping habits can be used…
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