With so many people using Google to search for information online, it’s more important than ever for businesses to understand the Google algorithm. I’ve narrowed down the top 15 free Google tools your business can use for marketing. But you can use Google Drive to help you with your business as well. You’ll also see the keywords they searched for. What’s a better way to find out whether your site is optimized for Google searches than with a Google tool? Google My Business You can set up a free Google listing through Google My Business. When a customer searches for businesses on Google or Google Maps, your free listing will show up as a result. You’ll also have access to information about how people found your business listing online: from a direct search or organic searches. Like I said, for the most part, you’ll want to have a blog on your company website. Not all of these tools are for everyone.
When it comes to anything done on the Internet, Google is king.
It’s the most popular search engine in the world, with a global market share of 89%.
Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually.
With so many people using Google to search for information online, it’s more important than ever for businesses to understand the Google algorithm. That knowledge will help them use SEO tactics to drive ecommerce sales.
But Google is much more than just a search engine. The Google Play Store is the official app store for all Android devices. It’s developed, owned, and operated by Google.
Understanding the app store and how it works will help you improve the ranking of your business mobile app.
While you may know how important Google is for searches, you might not be aware of everything else it has to offer.
Google has tons of free tools available for people to take advantage of. As a business owner, you can use these resources to improve your marketing efforts.
I’ve narrowed down the top 15 free Google tools your business can use for marketing. Here they are.
1. Google Drive
Some of you might already be familiar with Google Drive. Maybe you’re using it in your personal life.
But you can use Google Drive to help you with your business as well.
You can stay organized and know you can access all your documents and pictures from anywhere. This is much more effective than storing important files directly on your device or an external hard drive.
Unlike hardware that can be lost or destroyed, Google Drive is immune to accidental damages, fires, floods, and theft.
One of my favorite parts about Google Drive is the ability to access my content from anywhere, as long as there is Internet.
You can download the mobile app to manage your files on the go as well.
In addition to using Google Drive for storage, I use Google Docs and Google Sheets to work on content directly.
In fact, I’m writing this blog post in Google Docs. That way, my progress gets saved and stored automatically.
I’m sure at one point or another, you’ve lost work you were doing in Microsoft Word or Excel. Don’t get me wrong. I’m not knocking that software. I’m just saying I’ve never had an issue when working or saving content in Google Drive.
I use it to store photos as well.
If I come across an interesting or informative photo I plan to use on one of my websites, YouTube channel, or blog posts, I save it to the respective file in my drive.
If you are sharing content and collaborating with your team, you can share files with specific users. Set parameters giving them the ability to view, share, or edit the content.
The first 15GB of Google Drive storage are free.
You can upgrade to 100GB for just $1.99 per month. I can’t imagine you’ll need much more than that.
2. Google Alerts
Just as the name implies, Google Alerts will notify you about anything you create an alert for.
For example, let’s say you want to know anytime someone mentions your business online. Set up an alert, and you’ll be emailed as soon as something gets published.
Then, you can act if you see negative information posted about your brand on the web.
This is a great way for you to monitor and improve your online reputation.
But you can set up alerts for anything you want. It could be your name or the names of your top competitors.
Without these alerts, you’d have to manually search for this type of content on a daily basis, which is unreasonable and an inefficient use of your valuable time.
Google alerts even offers suggestions based on what’s trending, covering a variety of topics such as:
You can monitor certain categories based on your industry.
Back in 2006, Google bought YouTube for $1.65 billion.
There are more than 1.5 billion YouTube users across the world. It’s the most popular social media site in the world for teenagers.
In fact, 96% of teens in the US are active on YouTube, which is important if your business is targeting Generation Z.
But no matter what type of business you have, what industry you’re in, or whom you’re targeting, you need to be active on YouTube. Here’s a look at my YouTube channel:
For starters, your content can be found organically by users searching directly from this platform.
But once you upload a video to YouTube, you can repurpose it across the rest of your distribution channels.
Embed videos on your website. Share them in your blog content. Email them to your subscriber lists.
You can even post these videos on your social media profiles. YouTube makes it easy for you to do this directly from the platform.
For those of you who don’t have a YouTube profile, I highly suggest making this a priority for your business and video content strategy.
4. Google Analytics
Google Analytics is the ultimate tool for understanding your website traffic.
You can learn more about your website visitors. Google Analytics will show you the demographics of anyone who navigates to your site.
This will give you a much better understanding of your target audience and whether your marketing efforts are appealing to the right group of people.
Find out the locations of these users and what language they speak.
Discover what technology they’re using. Google Analytics will show you the operating systems and web browsers they use. This tool will even tell you what percentage of your traffic is coming from mobile devices.
You’ll also learn the source of your traffic.
You’ll be able to see whether people came from a website, social media network, or search engine. You’ll also see the keywords they searched for.
Google Analytics will give you a clear understanding of your top content and help you determine whether your traffic is converting.
If you’re not taking advantage of Google Analytics, your marketing efforts aren’t being fully optimized.
5. Google Webmaster Tools
Google Webmaster Tools will help you figure out how healthy your website is for search engine discovery.
By now, I’m assuming you know the importance of SEO and that optimizing your site accordingly will have a major impact on how you get ranked in search results.
There is always some sort of mystery behind the way Google ranks certain factors and rewards sites based on its algorithm.
But there’s no…