Instead, use predictable marketing so you can thrive into the future. So, you’re stuck -- always busy because the moment you stop, your business flow will all dry up! This cycle repeats over and over, so although these entrepreneurs may have business momentum and are making more money, they have zero time to work on the “big” picture and stay stuck within that six-figure hamster wheel. So take it from me, personally: The six-figure hamster wheel is where business momentum dies. What you need is money. You need money to escape the six-figure hamster wheel. You’re always hustling and working so you can thrive today. The difference will be that this time you'll have more time to lead your team members so that everything doesn’t come through you. Everything you've read so far seems simple, but the reason that you, like most people, remain stuck in the six-figure hamster wheel is that you have to take a leap! The moment they did, they escaped the six-figure hamster wheel forever.
Stop hustling just so you can thrive for today. Instead, use predictable marketing so you can thrive into the future.
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As you grow your business, you gain more and more momentum. And business momentum is great — except that it can also become the thing that ends you …
But that can’t be, you may be saying, because isn’t business momentum the holy grail to success? The answer is yes, but only if you’re prepared for it and approach it in the right way. Otherwise, it may throw you into the six-figure hamster wheel, which is exactly where so many entrepreneurs and business owners are.
This is how that pattern tends to work:
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In the beginning, you hustle hard and fight for each sale. You rely largely on referrals, and working with people already in your network.
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Because of this, you have no consistent lead generation (you rely on “luck” marketing).
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And while all that is going on, you are the person who does most the work. That means not just marketing and sales, but fulfilment, operations and everything else.
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So, you’re stuck — always busy because the moment you stop, your business flow will all dry up!
Welcome to the six-figure hamster wheel. Since I first spoke about it with Chris Winfield and Andrea Huspeni for Entrepreneur, I’ve met more and more people stuck inside it. They’re consistently either in feast or famine status, spending all their time on marketing and sales (finding new customers), then closing up shop and focusing all their time on fulfillment.
This cycle repeats over and over, so although these entrepreneurs may have business momentum and are making more money, they have zero time to work on the “big” picture and stay stuck within that six-figure hamster wheel. Maybe for forever.
This is not entrepreneurship!
In fact, it’s just a hustle: You are not the business owner, because your business owns you; you’re a glorified employee. You’re the type of entrepreneur I’ve seen so often suffering through this status for years on end.
That’s stressful, and I know because I’ve…
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