Here’s Why You Should Be Using a Link Shortener For Your Business

Here’s Why You Should Be Using a Link Shortener For Your Business

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Here's a new one to file under "Things You Never Knew You Needed": a link shortener. Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. According to the project management platform CoSchedule, link shorteners were introduced initially because email systems of bygone years would wrap an email after 80 characters, which broke lengthy URLs and rendered them unusable. The eventual development of social media platforms made link shorteners all the more popular as users sought to conform to character limits. (Remember when you only had 140 characters to work with on Twitter? Over time, link shorteners have proven themselves to be a valuable tool for marketing professionals, and for several reasons. Links created on TagOn can be created from any RSS feed, and offer endless opportunities for customization. For a limited time, Entrepreneur readers can sign up for a lifetime subscription to the TagOn Link Shortener Custom Pro Plan for just $36.75 with limited time promo code: DOWNLOADIT.

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Here's Why You Should Be Using a Link Shortener For Your Business

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Here’s a new one to file under “Things You Never Knew You Needed”: a link shortener.

Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. According to the project management platform CoSchedule, link shorteners were introduced initially because email systems of bygone years would wrap an email after 80 characters, which broke lengthy URLs and rendered them unusable. The eventual development of social media platforms made link shorteners all the more popular as users sought to conform to character limits. (Remember when you only had 140 characters to work with on Twitter? Ah, simpler times.)

Over time, link shorteners have proven themselves to be a valuable tool for marketing professionals, and for several reasons….

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