3 Benefits of Launching a Podcast for Your Business

3 Benefits of Launching a Podcast for Your Business

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far as to deem it "the next marketing frontier.") Here are three reasons why you should consider making a podcast part of your business or organization's marketing strategy: 1. It's a fun, value-filled way to drive traffic Hosting a podcast can help you both find a new audience and keep it engaged over time, as the subscriber-based format inherently contributes to a sense of community and familiarity among your listeners. You may even see a spike in your site's traffic, as devoted listeners oftentimes seek out podcasts' website for more content or information related to the broadcasts. It could turn into an additional revenue stream People don't get into podcasting just for the fun of it. It's a legitimate means to build stronger brand foundation among those who aren't familiar with your organization, and bridge that gap for those who know you already.

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3 Benefits of Launching a Podcast for Your Business

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far as to deem it “the next marketing frontier.”)

Here are three reasons why you should consider making a podcast part of your business or organization’s marketing strategy:

1. It’s a fun, value-filled way to drive traffic

Hosting a podcast can help you both find a new audience and keep it engaged over time, as the subscriber-based format inherently contributes to a sense of community and familiarity among your listeners. You can use these relationships to build a loyal following, which can lead to all sorts of revenue opportunities. You may even see a spike in your site’s traffic, as devoted listeners oftentimes seek out podcasts’ website for more content or…

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