What is Influencer Marketing? They can include famous social media personalities, like YouTube stars or Instagram models, or actual celebrities. The brand and the influencer have the potential to reach a target audience with their partnership and leverage each other’s work on the platforms they’re on. If you want to learn more about the topic, you can read Jeff’s Influencer Marketing: A Beginner’s Guide On What It Is and How to Get Started 3 Simple ways to target the right influencer for your brand There are several reasons to want to work with influencers. Their audience admires them and would want to replicate their lifestyle by purchasing what they buy, produce, and endorse. But to make it work, you have to find the right one that fits your brand. Research social media influencers The first thing you can do is know who they are. You can come up with all kinds of campaigns to achieve these, but the following are a few ideas that can help you yield results: Reviews: The audience trusts the influencer’s opinion about products or services. The risks and benefits of influencer marketing Like other forms of marketing, influencer marketing can be a gamble. So understand first the benefits and risks before doing this kind of marketing, such as: Benefits: Reach specific demographics Avoid ad blockers Develop a closer relationship with consumers Build brand awareness with the help of a highly influential platform Risks: Scandalous behavior of the influencer may tarnish your brand Boosting their popularity instead of the other way around while they feed off your sponsorship Get duped by fake influencers when the research wasn’t done thoroughly Inauthenticity on the influencer’s end when not given much creative freedom for the campaigns Another thing to keep in mind with influencer marketing is the Federal Trade Commission’s policy about sponsored content.
YouTuber Lilly Singh -also known as IISuperwomanII – is famous for her comedic videos that have garnered 2.7 billion views and 14 million subscribers, which even got her a deal with Coca-Cola. As of 2018, one of her sponsored videos of Coke has over two million views. This is one of the few things that a global influencer can do.
Influencers are individuals or groups of content creators and curators who have a steady following. Their commentary can influence their subscribers’, followers’, or fans’ purchasing decisions. Their audience doesn’t need to be huge. If they have a fanbase that deems their opinions and thoughts to be credible, then they can be considered to be influencers.
Over the last few years, influencers have grown as a dominant force online. Many have utilized influencer marketing to sway consumer behavior and decisions. The method helps build up engagement through social media marketing and increase subscribers on different platforms.
So if you want to take your digital marketing to the next level, consider collaborating with an influencer! But first, it’s best to know what influencer marketing is before getting onboard with it.
What is Influencer Marketing?
Influencer marketing means partnering with influencers who have a strong following on one or more major online platforms so that you can promote your service or product. They can include famous social media personalities, like YouTube stars or Instagram models, or actual celebrities.
The principle isn’t entirely different from celebrity endorsements. Brands hire actors or athletes to endorse services or products because of their popularity among the public, influencing the impressions and sales of the brand’s products and services. This marketing strategy has been used for years and can extend from print ads and billboards to TV commercials.
Influencer marketing functions in a similar way. The brand and the influencer have the potential to reach a target audience with their partnership and leverage each other’s work on the platforms they’re on. Influencer marketing is mainly done using social media channels, video streaming sites, blogs, and personal websites.
If you want to learn more about the topic, you can read Jeff’s Influencer Marketing: A Beginner’s Guide On What It Is and How to Get Started
3 Simple ways to target the right influencer for your brand
There are several reasons to want to work with influencers. Their audience admires them and would want to replicate their lifestyle by purchasing what they buy, produce, and endorse. But to make it work, you have to find the right one that fits your brand.
1. Research social media influencers
The first thing you can do is know who they are. Though there isn’t a well-defined category for them, you can think of the different types of influencers based on their social media following such as:
- Mega-Influencers: More than a million followers
- Macro-Influencers: 100,000 to 1,000,000 followers
- Micro-Influencers: Less than 100,000 followers
Jeff has provided useful tools to find influencers in his introduction to influencer marketing post, but here’s a brief overview of the tools you can use:
- Buzzsumo: Discover the most shared content around a keyword or phrase, at the same time, seeing which influencer shared that specific content.
- Klear: Find influencers that are within your network and filter them based on their audience…
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