How to Boost Your Brand Identity With Instagram

How to Boost Your Brand Identity With Instagram

How to Boost Your Brand Identity With Instagram. They use Instagram as an outlet to craft and show the personality of their company, also known as their brand identity. A well-developed brand identity resonates with your audience, encouraging them to become customers. Building a brand identity on Instagram requires consistency. Consistent Messaging All of your Instagram content should reaffirm your brand. When posting photos, use the same filter to give them all a similar feel. If you’re creating images yourself, make sure the art style is consistent even when the images are different. If your business doesn’t yet have a set of fonts it uses, try to pick a couple that match the tone of your industry. Consistent timing You want your audience to look forward to your posts. By posting at consistent times and days, your followers begin to expect and look forward to your content.

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Imagine a casual Instagrammer who wants to be thought of as adventurous.

They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary.

Even if they actually spend the majority of their time at home watching Netflix, their audience will view them as an adventurer.

Successful businesses do the same.

They use Instagram as an outlet to craft and show the personality of their company, also known as their brand identity.

A well-developed brand identity resonates with your audience, encouraging them to become customers. It also pushes one-time customers to become regulars, by giving them an emotional connection with your brand.

Building a brand identity on Instagram requires consistency. Follow these four steps to ensure your Instagram channel is cohesive and representative of your brand.

1. Consistent Messaging

All of your Instagram content should reaffirm your brand.

So what do you want to be known for, and what do you want to gain?

If you are currently recruiting young talent, you may want potential employees to know that your company is a fun place to work. For content, you’ll want to feature pictures of your workers doing actually interesting activities.

Hint: sitting at their desks with a forced smile does not count.

Instagram for brand identity...

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