The 10 Most Viral Empowering Ads for Women on YouTube in 2016. To celebration International Women’s Day, Google and Adweek present a special edition of the YouTube Ads Leaderboard devoted to the most-watched YouTube ads among women in 2016 with an empowering message. Several of the ads, however, connected with women and men—including Nike, Pokemon, and Momondo—showing that empowering messages connect with audiences at large. See the top spots below. Secret – Ladies’ Room | #StressTest Creative Agency: Wieden+Kennedy Media: Wieden+Kennedy Views: 6,497,380 9. Vaseline – The Vaseline Healing Project & Viola Davis Help Heal Skin Worldwide Creative Agency: BBH Media: Mindshare Views: 6,806,571 8. Momondo – The DNA Journey Creative Agency: &Co Media: none (in-house team) Views: 15,318,677 6. Procter & Gamble – Thank You, Mom – Strong Creative Agency: Wieden+Kennedy Media: Hearts & Science Views: 22,300,155 4. Always – #LikeAGirl – Keep Playing Creative Agency: Leo Burnett Media: Starcom Mediavest Group, Hearts & Science Views: 27,829,354 1. Nike – Unlimited You Creative Agency: Wieden+Kennedy Media: Mindshare, Razorfish, Wieden+Kennedy Views: 37,872,384
To celebration International Women’s Day, Google and Adweek present a special edition of the YouTube Ads Leaderboard devoted to the most-watched YouTube ads among women in 2016 with an empowering message.
There are several familiar women-focused brands on the list, from Procter & Gamble (the Always and Secret brands, as well as the corporate parent) to Unilever’s Dove and Vaseline brands. Several of the ads, however, connected with women and men—including Nike, Pokemon, and Momondo—showing that empowering messages connect with audiences at large.
See the top spots below.
And check out the Think With Google site, where Kate Stanford, director of YouTube ads marketing, talks more about what women watch on…
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