There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. You have to use chatbots Here’s how much time companies are spending on each form of social media content. What this will do is get more of your followers engaged so when you post other forms of content they’ll be a higher probability that the content will be seen. In other words, if you want to drive people from social sites like Facebook, you’ll have to start using messenger bots like Mobile Monkey. If you want the most out of your organic social traffic and paid ads you should consider posting content in multiple languages. Now let’s look at social media from a sales perspective. Here’s how to maximize your social media revenue Similar to content marketing, don’t expect social media visitors to convert right when they land on your site. You’ll find that one won’t be enough and you’ll have to combine a handful of methods, including SMS. Did you know that if you leverage chatbots (messenger bots) and post video-based content you’ll generate more sales on average than if you just posted status updates? As long as you follow the tips above, you’ll be able to maximize your social media traffic and revenue even when the algorithms change in ways that don’t favor you.
You already know it’s harder to get traffic from the social web unless you spend money on ads.
There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.
But the reality is you can’t ignore platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube or any other new contender that comes out and gains traction.
These social sites command so much traffic, that we have no choice but to be on them.
Just look at the Similar Web numbers for Facebook… they get an estimated 19.2 billion visits a month.
That’s ridiculous! And it’s not just Facebook either… according to Similar Web, all of the big platforms get tons of traffic:
- LinkedIn – 917 million visitors a month
- Twitter – 3.62 billion visitors a month
- YouTube – 22.77 billion visitors a month
- Instagram – 2.86 billion visitors a month
In other words, whether you like their algorithm tweaks or not, you have no choice but to be on these platforms as they attract so many eyeballs.
So, what should you do with your organic social reach? How should you combat their algorithms so you can generate a positive ROI as their ad prices keep going up?
Well, I surveyed 183 companies that generate at least 5 million dollars in revenue a year all the way up to $1.7 billion to show you where social media is headed and what you should do to succeed in the landscape.
Let’s dive into the data…
Expect less traffic from the social web, even if you pay for it
Look at the graph below. What do you see?
Since 2015, the amount of shares a blog post receives from the social web has been declining. One of the large reasons for social sites to clamp down on organic reach is that that makes it so you need to spend money to get the reach that you were once used to and relied upon to generate traffic.
Now let’s look at the percentage of digital ad spend going towards social media sites.
Over time it has increased, and you’ll notice that things really started to ramp up in 2016.
An interesting fact is that in the United States during mid-2017, Facebook had more advertisers than inventory. In other words, the demand was higher than the supply which caused CPM and CPC rates to increase.
But similar to the game of cat and mouse SEOs play with Google, marketers also play that game with social networks. In recent years, marketers have figured out how to reverse the trend of their dying organic reach.
2017 was a low point, but since then marketers have figured out a way to boost organic social traffic.
It won’t last forever… but can you guess how?
Don’t expect your employees to help
Well, it’s not by asking your employees to share your content.
Roughly 74% of the companies we surveyed asked their employees to share their content. Might as well get those extra likes and comments, right?
I know I used to do it.
But then I stopped because the majority of my employees didn’t want to share the content. And it’s not just my companies, other companies experienced the same thing.
In other words, the first few times you ask your team members to share, they’ll do it. After a while, they’ll ignore you.
So how are marketers boosting their organic reach?
You have to use chatbots
Here’s how much time companies are spending on each form of social media content.
As you can see, everyone loves posting images and text-based updates because they are easy to post.
But they don’t produce the best engagement. It’s actually live video and other forms of video.
Social platforms are trying to compete with television networks and they are even competing with platforms like Netflix.
So, if you want the most engagement you have to feed into…
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