How to Prepare Highly Interactive Videos For Your Business

How to Prepare Highly Interactive Videos For Your Business

We have come to a point in the history where content plays a crucial role in every field and the statistics of 300 hours of videos being uploaded to YouTube every single minute, proves the same. According to statistics, consumers are likely to share the video content 39% more than they share the text content and 36% likely to comment more and 56% more likely to fully watch the video. Video and text need different cognitive functions and most of the times; people tend to watch the videos than the texts. For example, after having a hectic day; a person can watch a video at the end of the day given that it is short and crisp than read an article which is why an average user is estimated to watch around 209 videos in a month. Keeping this in mind, creating highly interactive videos is the best way to boost your business and attract the customers. Videos are known to give one of the best ROI in the content field, and around 70% of the users watch 3/4th of your videos. Therefore, to create highly interactive videos, you should be able to provide information and offer them a call-to-action towards the end of the video. Therefore, make sure that your video is a story and that you’re a storyteller. Make Web Video: Make Web Video is a renowned video providing service that lets you create a highly interactive video with professional standards. Vimeo: Vimeo is another leading web editor that allows you to create the professional videos within minutes.

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Multimedia has become more than just a hyped word in the contemporary world. It is providing various perks to the entrepreneurs all over the world who can use different forms of content in order to reach people effectively. The inability to use the advanced media, these days, is like winning a lottery only to throw it away. Well, the amount of lottery that has been won differs with person to person. Since every industry has different potential and every business is unique, there is no definite formula for taking advantage of the multimedia. The basic rule behind forming highly interactive content in the form of audiovisuals is to make them auditory, visually pleasing and kinetic in every form. We have come to a point in the history where content plays a crucial role in every field and the statistics of 300 hours of videos being uploaded to YouTube every single minute, proves the same.

How long should the videos be?

With the increase in the content and with different video portals being flooded every day, it is hard to grab e-customers’ attention especially when you have a field with a wide range of competitors. For example, if you want to create entertaining videos; you have to remind yourself that you are initially against bigger productions that offer addictive videos like Netflix, Amazon Prime, Facebook, Instagram, Buzzfeed or much other larger and smaller video portals. Getting back to the question, how do you create content that can compete with the top competitors in your field and reach the target audience who can just leave you in the air by closing the video after two seconds of opening it? This usually happens when a particular video is more than 5 minutes long.

Why are videos more preferable than other forms of content?

According to statistics, consumers are likely to share the video content 39% more than they share the text content and 36% likely to comment more and 56% more likely to fully watch the video. Video and text need different cognitive functions and most of the times; people tend to watch the videos than the texts. For example, after having a hectic day; a person can watch a video at the end of the day given that it is short and crisp than read an article which is why an average user is estimated to watch around 209 videos in a month. This is because videos require less amount of processing when compared to reading the text. Keeping this in mind, creating highly interactive videos is the best way to boost your business and attract the customers. By throwing things together in a video, you can say many things that you can’t say through a text and here are few things that you should consider to make sure that you deliver high-quality interactive video content.

The role of interactivity in the videos:

As people retain around 65% of content if it’s given in visual format, it is important to be consciously aware of what you’re doing. Videos are known to give one of the best ROI in the…

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