Site Search: The Secret to Doubling Your Chances of On-Site Conversion

Site Search: The Secret to Doubling Your Chances of On-Site Conversion

You feel confident that this website is going to bring in a ton of new leads for your company. But what happens when someone lands on your site with a very specific question about your product or service? That’s a big missed opportunity for your sales team to convert a site visitor into a customer. That’s where site search comes in. If Google indexes all the content on the internet and makes it quick and easy to find, site search will do the same for your specific website, making it easy for your visitors to find an exact answer to their question. Maybe they’ll click the link to your blog and peruse a few articles, instead of looking for an exact blog post that answers a specific question. Apart from assisting site visitors that are sales-ready, analyzing site search data can go a long way in improving your overall visitor experience, and also help your service, marketing, and web teams better serve your customers. Companies like Survey Monkey are seeing great results by implementing site search in their help centers. This could inform your marketing team’s decision to release a series of blog posts to address specific questions your visitors have. Give it a try and see how quickly adding search to your main navigation can help your sales, service, marketing, and web teams.

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You’ve spent weeks crafting your website, and it looks great.

At a glance, visitors can see exactly what your company sells, and what you stand for. You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog. There are even clear CTAs that encourage visitors to get in touch with your sales team. You feel confident that this website is going to bring in a ton of new leads for your company.

But what happens when someone lands on your site with a very specific question about your product or service?

They click a few links in your navigation, but can’t find an answer. Frustrated, they go back to Google, land on your competitor’s site and find exactly what they are looking for.

That’s a big missed opportunity for your sales team to convert a site visitor into a customer. This visitor had a specific question they were looking to answer when they landed on your site, and the navigation you were previously so confident in didn’t get them an answer quickly enough.

That’s where site search comes in. If Google indexes all the content on the internet and makes it quick and easy to find, site search will do the same for your specific website, making it easy for your visitors to find an exact answer to their question. It tailors their experience on your website in a way that isn’t possible through just your navigation.

Why should you care about site search?

According to WebInc, visitors who use site search are 216% more likely to convert into paying customers than regular visitors. This is because the behavior of someone using site search is largely different from someone just clicking around your navigation.

People using site search have a specific goal in mind. They’ve already gathered all the information they need to make a decision, and they’re simply trying to find a specific product or service on your site.

This is especially true for ecommerce companies. Offering them a simple way to search through your site’s content will go a long way in converting visitors into customers.

Compare this with people who simply click through your navigation. These visitors are simply collecting information, and weighing their options. Maybe they’ll click the link to your blog and peruse a few articles, instead of looking for an exact blog post that answers a specific question.

Search is an integral part of any…

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