YouTube gains access to Google account data for ad targeting, teases new measurement solution

YouTube gains access to Google account data for ad targeting, teases new measurement solution. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. As an example, a retailer could show a user that searches for a winter coat an ad on Google and then target that same user with ads when they are on YouTube. Additionally, Google says it is expanding ways in which Customer Match targeting can be used on YouTube. That change will roll out in the coming weeks. Google announced it will be working on a cloud-based measurement solution over the next year in collaboration with third-party vendors including comScore, DoubleVerify, IAS, MOAT and Nielsen. “With this new solution, advertisers will have access to more detailed insights from their YouTube campaigns across devices, so they can better understand the impact of their campaigns on their highest-value customers. For instance, a car manufacturer could get a rich understanding of how YouTube ads across devices influenced a specific audience (like previous SUV buyers).” Drive your digital transformation efforts by attending MarTech San Francisco: May 9-11, 2017 | San Francisco, CA Join us at MarTech San Francisco and tackle your digital transformation issues at the intersection of marketing, technology and management. MarTech San Francisco is back and better than ever, with double the speakers, sessions and exhibitors. Registration is now open, secure your seat today for 3 days of case studies and real-world insights to help your business optimize customer experiences.