Mobile growth hacking startup, AppVirality gets a $500K boost from Rajan Anandan, Bikky Khosla, and Click-Labs

Mobile growth hacking startup, AppVirality gets a $500K boost from Rajan Anandan, Bikky Khosla, and Click-Labs

AppVirality Inc, a San Francisco and Hyderabad-based mobile growth hacking startup announced a fresh round of funding of $500K from its existing investors, new angels, and Clicklabs. With their growth toolkit, the 12-month-old SaaS startup claims to have generated more than 1.5 million installs across their customers. So they started AppVirality along the same lines as a plug and play solution for brands to increase their app downloads through a Do-it-yourself (DIY) dashboard and Software Developer kit (SDK). As a mobile growth toolkit, AppVirality enables mobile-focused companies to identify and implement the right growth techniques without having to code. The current toolkit includes growth techniques - Uber/Airbnb like 'Personalized In-App Referrals', customer retention, social sharing, and unlock premium features etc. Talking about their latest funding round, Laxman, Co-founder and CEO of AppVirality, said, Our growth has been driven by increased demand by app developers, who understand and value our technology. AppVirality’s expertise in growth hacking is an asset to Click Labs for boosting their mobile platforms because both are building solutions that compliment each other.” Sector overview and future plans The number of Internet users in India is growing exponentially and smartphones are leading this revolution. With over three million plus apps on Android and iOS app stores, 100+ funded startups and enterprises that are focussing on their mobile app strategies, Laxman estimates that even capturing 30% of this market can reap huge rewards. Most of our competitors provide up to 30% of automation and customers need to write the remaining code to attain the complete solution.” With this second seed round of funding, AppVirality aims to focus more on product innovation and customer satisfaction. YourStory take Currently, the biggest problem for early stage startups is customer acquisition while for more mature startups and enterprises the focus shifts to customer retention.

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AppVirality Inc, a San Francisco and Hyderabad-based mobile growth hacking startup announced a fresh round of funding of $500K from its existing investors, new angels, and Clicklabs. With their growth toolkit, the 12-month-old SaaS startup claims to have generated more than 1.5 million installs across their customers. Currently, AppVirality powers organic growth for industry recognized apps such as MakeMyTrip, Airtel, Quikr, Byjus, Yatra, Paytm, iXiGO, Redbus, Yepme, 1MG, MySmartPrice, FAASO’S, and hundreds of other apps in India and across the globe.

yourstory-AppVirality-raises-500K-InsideArticle

Story so far

AppVirality was founded by brother duo of Laxman Papineni and Ramakoteswar Rao Papineni in 2014. While working on their third startup, Giveaway.ly, a service that enabled businesses to run sweepstakes quickly without coding, they started receiving requests to develop similar solutions for mobile apps. So they started AppVirality along the same lines as a plug and play solution for brands to increase their app downloads through a Do-it-yourself (DIY) dashboard and Software Developer kit (SDK).

As a mobile growth toolkit, AppVirality enables mobile-focused companies to identify and implement the right growth techniques without having to code. Once integrated with the SDK, growth/marketing teams can make use of the ‘DIY’ dashboard to configure, analyze, and optimize the growth techniques. The current toolkit includes growth techniques – Uber/Airbnb like ‘Personalized In-App Referrals’, customer retention, social sharing, and unlock premium features etc.

The team
The team

Related read: AppVirality startup story from July 2014

AppVirality graduated from the Microsoft Accelerator Batch 4 in May 2014 and went on to raise their first seed round of funding in Janurary 2015. Talking about their latest funding round, Laxman, Co-founder and CEO of AppVirality, said,

Our growth has been driven by increased demand by app developers, who understand and value our technology. We have been overwhelmed by the response received…

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