Weekend Reading: “Inbound Organization” by Todd Hockenberry

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles. It’s no secret that we’re in the midst of a major shift in how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase are enjoying a huge competitive advantage. This book shows how successful organizations are adjusting their mindset to build a strategic foundation to deal with these facts in order to survive and thrive. From the book: This book is for the millions of companies around the world that may be struggling with building engagement with their customers, prospects, and a wide audience and are wondering why it gets harder and harder each year to grow revenue and build enduring customer relationships. It is for the leaders of companies that struggle to build competitive advantage and have tried various marketing and sales tactics to no avail. A bit more about the book…