Tact grabs $15 million Series B to make CRM easier to use. Tact has been designed to add an intelligent layer to CRM — and today it got $15 million to make CRM easier to use. The Series B round was led by Upfront Ventures. Ganapathi says the idea for the company came from his own experience working in the industry and facing poor adoption rates, which he says, are hovering around 20-30 percent. Over those years of building products, the elephant in room was why do salespeople hate CRM.” He formed Tact in 2012 with the idea of improving that experience. The goal of Tact’s product today is not to build a better CRM, but to make your CRM tool easier to use by turning your device into a smart assistant. The idea is to build an intelligent layer on top of that CRM system. The CRM tool wants to use AI to help predict outcomes and find the most likely sales. We want to change the way you use technology to do your job.” It does that in a number of ways — through touch using an app, through voice with the Amazon Echo and through bot-like interactions inside of messaging tools. You could ask the bot to set a reminder for your next appointment or to show you the current quarterly sales forecast.
Customer Relationship Management (CRM) software was born with the best of intentions — to create a record of customer interactions. The problem, salespeople will tell you, is that it becomes a chore. Tact has been designed to add an intelligent layer to CRM — and today it got $15 million to make CRM easier to use.
The Series B round was led by Upfront Ventures. Microsoft Ventures and existing investors Accel Partners and Redpoint Ventures also participated. Under the terms of today’s deal, Upfront’s Mark Suster will join the Tact board. Tact has now raised over $30 million, according to the company.
Company founder, Chuck Ganapathi, knows a thing or two about CRM software, having spent a decade working for CRM companies — first at Siebel Systems, then Salesforce.com.
Ganapathi says the idea for the company came from his own experience working in the industry and facing poor adoption rates, which he says, are hovering around 20-30 percent. “The basic concept comes from my own life in the CRM industry. Over those years of building products, the elephant in room was why do salespeople hate CRM.”
He formed Tact in 2012 with…
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