4 Social Media Marketing Tips Realtors Swear By

4 Social Media Marketing Tips Realtors Swear By. View all articles by Jenna Cyprus... Social media can be a gold mine for real estate marketers. According to research from Contactually, 91 percent of Realtors use social media as a prime marketing tool. Of course social media shouldn’t be the only method of marketing your website, nor is it necessarily the most effective. But social is an excellent tool for bringing a little more attention to your listings. The most effective way to market a listing on social media is to use both images and compelling text. Talk Up the Neighborhood Location is the single most important factor for most homebuyers. If you want properties to move, make the neighborhood sound like a place people want to live. Make sure these discussions are targeted toward the right audience, though. Post Blogs and Other Content Social media marketing for Realtors follows the 80/20 rule: post 80 percent of the time about listings and 20 percent of the time about yourself, your services, and your blog content.

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Jenna Cyprus
Jenna Cyprus has written 2 articles for PromotionWorld.
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Social media can be a gold mine for real estate marketers. According to research from Contactually, 91 percent of Realtors use social media as a prime marketing tool.

This is due to the fact that 83 percent of home buyers want to see photographs of potential properties online. Social media is an excellent tool for spreading pictures around and bringing more exposure to properties for sale.

Of course social media shouldn’t be the only method of marketing your website, nor is it necessarily the most effective. Multiple listing service (MLS) websites and physical signage often do most of the talking in real estate.

But social is an excellent tool for bringing a little more attention to your listings. Here are some tips that will improve your social media strategy and boost your traffic as well as sales.

1. Use Facebook

More than any other social media site, Facebook has done wonders for Realtors. Contactually research also found that 93 percent of social media web traffic for Realtors originates on Facebook. It’s the best source for online lead generation there is.

The most effective way to market a listing on social media is to use both images and compelling text. Images do wonders for catching attention from people who click by, and those who are looking for a home or apartment will almost always stop and study your content.

Through compelling text, you can talk up a property’s…

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