Due to the multi-channel accessibility lives streaming provides, businesses can reach bigger audiences than ever before. “Live stream marketing is going to be most efficient when trying to reach millennials and Generation Z,” Carter says. “With the ever-growing importance of finding ways to differentiate your brand, live stream marketing just might be a good strategy to add when trying to reach these demographics.” 4 Big Ways to Use Live Stream Marketing Live Stream Interviews Customers want the inside scoop that’s happening NOW. The time and preparation will pay off when audiences can tell you put effort into creating something special just for them. How-Tos Another great live stream marketing engagement idea is creating a tutorial. Live streaming is a great place for content collaborations. Use tactics like a back and forth conversation between CEO’s, a Q&A, or a content swap with a social media influencer in your city. Working with other influencers in your field introduces them to a new audience and gives your brand access to the audience they’ve already built. Allowing customers to step inside the office of the CEO, for example, could make those watching feel like part of the team. These live streams can show off your company’s personality and culture.
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Live Stream Marketing and Your Integrated Marketing Plan
Live stream marketing is growing in popularity in all different areas. Sports teams can now broadcast their games across the internet, bands can reach a bigger crowd online and companies can market to their unique audiences.
Multiple social media platforms now offer users live streaming marketing capabilities too. Whether you want to use Facebook, Instagram, YouTube, or even Twitch, there’s a platform for everyone. Due to the multi-channel accessibility lives streaming provides, businesses can reach bigger audiences than ever before.
According to Marketing Week, live stream marketing is the key to building authenticity with younger generations. Sara Carter, an experienced tech expert at Enlightened Digital, agrees. “Live stream marketing is going to be most efficient when trying to reach millennials and Generation Z,” Carter says. “With the ever-growing importance of finding ways to differentiate your brand, live stream marketing just might be a good strategy to add when trying to reach these demographics.”
4 Big Ways to Use Live Stream Marketing
Live Stream Interviews
Customers want the inside scoop that’s happening NOW. Conducting “get to know me” interviews with different employees and creators can be a great way to do that. It will give your business relatability and give prospective customers a better understanding of your company’s culture and values.
Another benefit of live streaming is that it’s able to be filmed wherever you want it to be. These interviews can take place sitting at your desk or on a set created in the meeting room. If live stream interviews are something you want to try, be sure it’s done with a professional air. Be prepared with questions to ask, act comfortable in front of…
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