Digital marketing 101 for agents. From Facebook to Snapchat, LinkedIn and beyond, it can be hard to craft a digital marketing plan that gets you in front of the right audience at the right time. During a panel discussion at Inman Connect New York, real estate marketing gurus Chris Lim of Climb Real Estate, Tigh Loughhead of Elegran, David Marine of Coldwell Banker and Danielle Garofalo of Stribling & Associates shared how they’ve managed to master the digital world with plans that fit their team’s specific needs and goals. Write a strong bio Lim, who runs an 150-agent team in San Francisco’s uber-competitive market, says he recently hosted a full-day marketing boot camp where agents learned the ins and outs of social platforms and writing an integrated digital plan. “It’s shocking that agents don’t know how to write a bio.” Moderator Wendy Forsythe agrees, noting that a seller can’t trust you to market their home if you can’t manage to market yourself. Garofalo suggests resisting the urge to dive in the deep end by signing up for every social media platform and tool available. How are you interacting with the network you already have?” If the audience you’d like to reach is on LinkedIn, start there and become really good at marketing on LinkedIn, she suggests. Let the data guide you For Marine, data is the crux of a great digital marketing plan. Any good agent has a treasure trove of data on their farm — the area they work in and cater to. Delegate using automation “I’ve been a fan of multi-channel advertising since the very beginning,” Loughhead said of the more than 30 channels he uses to advertise.
There are many analog agents finding it hard to navigate a digital world.
From Facebook to Snapchat, LinkedIn and beyond, it can be hard to craft a digital marketing plan that gets you in front of the right audience at the right time.
During a panel discussion at Inman Connect New York, real estate marketing gurus Chris Lim of Climb Real Estate, Tigh Loughhead of Elegran, David Marine of Coldwell Banker and Danielle Garofalo of Stribling & Associates shared how they’ve managed to master the digital world with plans that fit their team’s specific needs and goals.
Write a strong bio
Lim, who runs an 150-agent team in San Francisco’s uber-competitive market, says he recently hosted a full-day marketing boot camp where agents learned the ins and outs of social platforms and writing an integrated digital plan.
Lim also dug deep into another oft-overlooked part of creating a digital presence: a strong biography.
“Agents really didn’t have a bio. They had a great photo, but not a bio,” he said. “It’s shocking that agents don’t know how to write a bio.”
Moderator Wendy Forsythe agrees, noting that a seller can’t trust you to market their home if you can’t manage to market yourself.
Start small
With new platforms launching on a continuous basis and tried-and-true platforms evolving at the same speed, it can be overwhelming for real estate newbies and veterans to know where to start on their digital journey.
Garofalo suggests resisting the…
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