Five tools to help you build a content-focused SEO campaign. Ahrefs – Keyword research The foundation of any marketing campaign should begin with quality research on the goals and desires of your target audience. SEMrush also give you great insights into the kind of content you need to create and promote, in order to gain a competitive edge. Brandwatch – Social media monitoring Digital marketing is by no means a one size fits all entity. The truth of the matter is that consumer behaviors are constantly changing. And any one channel won’t tell you what makes consumers tick. Outbrain – Content amplification Now that you’ve done all this research and gained critical insight, it’s time to release compelling content. No matter how big or small your business is, Outbrain can provide measurable means of promoting your content to an ever-expanding audience. An SEO campaign should be a constant work in progress, if your content is to get you rankings, views and leads. Buzzsumo specializes in providing content analysis for SEO campaigns by finding the most shared content on a topic and the best influencers to promote it on the web.
While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts.
Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.
It has been widely reported that SEO leads have a 14.6% close rate while traditional or outbound marketing efforts such as print advertising and direct mail, only have a close rate of 1.7%.
So what does it take to put together a strong SEO campaign?
It’s by no means a walk in the park, but it’s also not rocket science. Many small businesses are afraid that SEO will take up a lot of time and money without leading to quality outcomes.
While you most likely will not see big results overnight, there are many resources out there to push you in the right direction.
The biggest selling point in favor of the case for a consistent, all-out SEO campaign is the availability of SaaS tools that take care of almost every nuance and actionable component of SEO or related digital marketing tasks.
Let’s take a look at five tools that will help make your SEO investment a fruitful one. Certain tools in this list might be “suites” and have a great number of handy features, but I’m going to show you how they can be used for one specific function at a time.
Ahrefs – Keyword research
The foundation of any marketing campaign should begin with quality research on the goals and desires of your target audience.
The outcome of every SEO campaign begins in the search box – with a written or a spoken word. To get high returns down the line, you must put time into keyword research.
This is a make-or-break part of the campaign, no matter how much Google hides, groups or consolidates its keywords. Consider your industry’s keyword demand and determine which phrases or specific terms to target with your strategy. During this process, you will also learn a good deal about your customer base.
Ahrefs has a revamped Keywords Explorer tool (which tracks a base of 2.8 billion keywords) to help you gain these valuable insights:
you brainstorm a large number of possible terms or phrases that
your company could rank for.
It provides a difficulty score of 1-100 based on how hard it would be for a specific entry to rank. Ahrefs also gives you thousands of keyword suggestions for your campaign which you can analyze by:
- Monthly search volume
- Top countries where the keyword is searched
- Cost per click
- Number of search results
- Number of words in a keyword
- Clicks per search result
- How often people search for the keyword again
- Traffic share per domain
In addition, Ahrefs also gives you an snapshot (current and historical) of the SERPs for your chosen search term.
Keyword research is one of the basic building blocks of an SEO campaign. With small details about how, when and where people are using them, you can predict shifts in demand, trends and buyer behavior.
SEMrush – Competitor analysis
Proper competitor analysis is a crucial part of marketing in general. Chances are, your competitors are researching your brand as you read this.
With a quality analysis of your...
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