Whether they’re tools for social media management, visual media, or analytics, there’s always something new. Nuvi simplifies social media data reporting and monitoring, so marketers can focus on shaping their social media strategy. When you’re looking to create visual media to share on your social platforms, Pexels is the perfect place to find free, beautiful stock images. It provides data on the highest-ranking content, and allows you to look at people who have shared this content; this helps you identify and connect with influencers. Users can create and customize feeds based on their interests, and assigns each post a “heat score” that determines its engagement – making it a cinch to find out what’s hot and what’s not. It provides insights like follower analytics and engagement, Instagram post scheduling for multiple accounts, and photo and video contests. What does this mean for marketers? If you’re looking to create a simple and gorgeous form to get information from your social media followers, you’d be hard-pressed to find a better tool than Typeform. Click to Tweet simplifies the task of promoting, sharing and tracking content on Twitter. Though the tool only allows users to link to one location per Instagram post, it provides analytics and customer data that makes it easier to shape marketing strategies.
That’s why I’ve put together the 50 best social media tools to use in 2016.
Without further ado, let’s get started!
Social Media Management
Buffer is our social media management tool of choice here at Wishpond. In addition to its clean interface and unparalleled user-friendliness, Buffer provides great insights to help any marketer make the most of their social media marketing efforts.
Used by brands like Uber, Chevron, Nissan, and more, Nuvi is a social media marketing suite that is unique in its stunning social media data visualizations. Nuvi simplifies social media data reporting and monitoring, so marketers can focus on shaping their social media strategy.
Edgar flips content scheduling on its head by scheduling content by categories. Once all the new content in a category has been shared, Edgar recycles older updates to maintain engagement and widen social reach.
5. Post Planner
Post Planner claims to apply science to social media and content to identify the best content for your audience. Users can browse Post Planner’s recommended feeds to discover new content, and its algorithms measure data from previous posts to predict future engagement and help shape social strategy.
Though CoSchedule is actually a full-fledged marketing calendar, it’s a great choice for social media marketers as well. By linking all of your platforms and managing them from CoSchedule, you’re able to plan, promote, and execute your entire strategy from a single tool.
Sprout Social is a social media management platform that features a Unified Smart Inbox to streamline social engagement. It also offers customer support features like tasks and Helpdesk, and team collaboration tools like live activity updates.
Later is the quintessential Instagram post scheduling app, used by brands like GQ, Yelp, and The Huffington Post. Later features an intuitive calendar view, bulk uploading, and a search function that makes it easy for Instagram marketers to find and repost engaging content.
Tweetdeck, now owned by Twitter, is a simple and fully-featured dashboard for Twitter. It organizes feeds, notifications, messages and more using an easy-to-follow column view, and supports management of multiple accounts, making it perfect for the social media marketing enthusiast.
Respond is another tool from the Buffer team. It’s a software platform that links social media and customer support. It turns mentions, direct messages, and searches into tickets that reside in a single inbox, making it simple to consolidate customer service efforts.
Visual Media
Canva makes it easy for anyone to create gorgeous images. It features multiple fully-editable templates and a drag and drop editor that gives even the most visually-illiterate marketers the ability to design great visual content for sharing on social.
Pablo is another visual media tool, created by Buffer, With over 50,000 images and a simple drag and drop editor with over 25 fonts, Pablo is one of the easiest ways to create engaging images in different sizes for every social network. Pablo even features several filters to make your images stand out.
When you’re looking to create visual media to share on your social platforms, Pexels is the perfect place to find free, beautiful stock images. The site searches a multitude of stock image sites so you’re always sure to find the images you’re looking for.
Easelly is a tool that simplifies making infographics, which is important when you consider the impact of visual media on engagement. With its large library of templates, marketers are sure to find an infographic outline that suits their needs.
Infogr.am is an infographic creation tool that helps marketers share and visualize data through over 35 charts and 200 maps. It features ready-made designs, GIF charts, and the ability to import data from Excel, Google Drive and Analytics, Dropbox, and more.
Piktochart is a visual media tool that simplifies the creation processes for infographics, reports, posters, and presentations. It features over 500 templates, tons of industry-specific icons, and integrations to make importing data a cinch.
Spark is a web-based tool from Adobe that turns ideas into graphics, web stories, and animated videos. It simplifies these processes making it simple for creatives and non-creatives alike to create beautiful, engaging media in minutes for sharing on social channels. Spark also features three iOS apps so you can create on the go.
Love ‘em or hate ‘em, memes are some of the most viral content on social media. quickmeme provides meme templates that users can add text to, making it easy to share funny, captioned pictures of cats, or babies, or whatever.
GIFs have become an integral part of the social media experience – they’re everywhere. GIPHY is the web’s largest GIF database, containing all of the moving images you’ll ever need for sharing with your social media following.
Curation
Nuzzel is a news-reading app that created a feed based on what friends are reading and sharing….
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