How to Improve User Experience with Customer Journey Optimization

How to Improve User Experience with Customer Journey Optimization. When it comes to growth hacking, entrepreneurs try every strategy they can find to convert visitors to loyal customers. Running a successful online business means being able to increase your revenue, scale your business, make customers happier, and reduce your costs. In reality, apart from your loyal customers, not every visitor who lands on your website is willing to try your service or pay for it. You must pay attention to their persona, find out what matters to your customers, and try to engage with them while they are on your website. For instance, you don’t need to ask your customers to give you every detail about themselves just to offer a free trial. Customer journey optimization refers to a predefined path that your customer segments will walk through, until they make a purchase and become your customer. When it comes to increasing your conversion rate, you should consider answering the following questions before beginning a new CRO experiment. Use your analytics data and extract the existing paid customers and find out how long they have been using your product. Make sure that your product and pricing model matches the right customer segment.

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Customer journey optimization

When it comes to growth hacking, entrepreneurs try every
strategy they can find to convert visitors to loyal customers. They
invest heavily in designing beautiful websites, or spend a fortune
on advertising to increase traffic, hoping to direct every new
customer to their sales page and push them to buy (or at least try)
their product.

What’s Wrong with This?

This works in two scenarios: in case you don’t know what you’re
doing or if you are trying to run a ‘touch-and-go’ business.

The truth is, while beautiful websites with great UIs may
attract people to your website or your app, it does not really
contribute that much to increasing your revenue, or adding value to
your customer’s experience.

The problem is that some entrepreneurs try to invest in paid
media and advertising to increase their opt-in rate and get more
customers, and they overlook the fact that while such digital
marketing strategies are great for your business, you must first
build a solid foundation, optimizing the user experience and
encouraging your visitors to return.

The most essential factor that can positively transform your
growth
rate
is enhancing your user experience through Customer Journey
Optimization, also known as CJO strategy. In this article, I’ll
walk you through the most vital steps of Customer Journey
Optimization strategy and help you increase your conversion rate
and optimize your user experience.

Why Does Conversion Optimization Matter?

Running a successful online business means being able to
increase your revenue, scale your business, make customers happier,
and reduce your costs. As straight forward as this may sound, many
entrepreneurs won’t make it too far because the devil is always in
the details.

Here’s the truth: When you spend a lot of money on marketing and
advertising and use different strategies to increase your traffic,
your aim is to encourage every visitor to make a purchase, and buy
your service, but it doesn’t happen just like that!

In reality, apart from your
loyal customers
, not every visitor who lands on your website is
willing to try your service or pay for it. Thus you should engineer
your website to attract your visitors to stay longer, and encourage
them to learn more about you. The secret to success is in
understanding your customer’s preference. You must pay attention to
their persona, find out what matters to your customers, and try to
engage with them while they are on your website.

The main question is, how do you know what your customers would
be interested in? That’s exactly where conversion
rate optimization
(CRO) strategy comes into play. Conversion
rate optimization refers to a set of data-driven growth hacking
experiments that help you discover the weak spots on your landing
pages, and tune them towards your customer’s preferences.

A CRO experiment takes about four to six weeks. Ultimately, you
should be able to begin having high quality engagement with your
visitors, and convert them to loyal customers.

Conversion rate optimization

What Is Customer Journey Optimization?

While conversion rate optimization focuses on optimizing your
landing pages through experimenting with different designs,
background colors, buttons, forms, text, and so on with different
customer segments, customer journey optimization helps you take
your customer experience to the next level.

When we talk about customer journey, user experience plays a
great role in it. It would be unfair to limit the scope of UX as it
spans a wide range of things from understanding customer’s behavior
through research all the way to strategizing and copywriting.

The best measurement to know if your website UX is engineered to
convert more visitors to leads is your customer behavior.
Understanding customer behaviors enables you to design or redesign
your landing pages based on proven facts, with customer needs in
mind, and remove unnecessary design elements. For instance, you
don’t need to ask your customers to give you every detail about
themselves just to offer a free trial.

Customer journey optimization refers to a predefined path that
your customer segments will walk through, until they make a
purchase and become your customer. In plain English, you must
design different landing pages, separate lead magnets, and special
offers for different customer segments.

One of the biggest mistakes that entrepreneurs make is
underestimating the power of
market segmentation
. When you drive all of your traffic to one
trial offer, sales letter or homepage, you’re highly likely to
experience a huge decline in your conversion rate.

Designing
different landing pages
is just the beginning….

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