Tag: Landing page
The Landing Page Template HubSpot Uses to Convert at a 35% Rate
Check out our analysis of each segment of our Customer Service Metrics Calculator offer's landing page to learn how we convert visitors into leads at ...
How to Activate Users
Your goal is to activate them.
Here are some of the distinct characteristics of a landing page and why you would use one: Limited Navigation If someon ...
Video Marketing How-To: Re-Using Content On Multiple Channels
It’s no secret that different audiences have different demands when it comes to your content – but that doesn’t mean you can’t re-use a piece of video ...
How to Avoid Friction Points for Your Customers
What is a friction point?
Your landing pages and homepage should communicate exactly what users want to know, in the most distilled form possible.
Wha ...
How to Optimize Your Google AdWords Quality Score
Then click on the keywords tab, and this will show you the keywords in that specific campaign and within that ad group.
Your quality score is made up ...
How to Optimize Your Landing Pages for Long-Term Lead Generation
In other words, old content and offers you've created months -- even years -- ago has a huge potential to continue generating new leads now and in the ...
Don’t Miss Out on These 7 Ways to Use Your Social-Share Data
Almost every site incorporates these opportunities to encourage visitors to distribute the content.
Here are seven ideas on what to do with your socia ...
The Beginner’s Guide to Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the process of enabling people to take an action when they visit a website.
Many websites are designed to conver ...
How to A/B Test Landing Pages On Social Media
Landing pages and social media Although it’s important to test one element only at a time, A/B testing opens up the idea of improving your page accord ...
So Your Instagram Ad Got a Click-Through: Now What?
You put a ton of work into creating great ads on Instagram: choosing the format, selecting your images, writing an awesome caption, and adding a compe ...