A Guide to Getting the Most Out of Your Content Marketing. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. Following these four best practices for leveraging your content can strengthen your marketing efforts in 2017. It is your job to identify that issue and present your product, explanation or expert advice as the best resolution. Get personal with interactive content According to Content Marketing Institute research, 75 percent of surveyed marketers are planning to increase their use of interactive content this year to achieve the elusive goal of personalizing content. You can launch interactive infographics, produce 360-degree videos or craft multimedia-filled white papers. Personality quizzes that let visitors test their skills or discover new information about themselves have become a popular draw for organic traffic and are easily shareable on social media. Social media still drives traffic It is not enough to create entertaining, engaging, useful content. As a content marketer, your job also includes driving traffic to the content that you curate. Many small business owners are unsure how to use these channels effectively, but industry studies show that investing as little as six hours per week can boost traffic.
As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. Following these four best practices for leveraging your content can strengthen your marketing efforts in 2017.
1. Long-form content delivers higher value to your audience
Savvy content marketers know that website visitors are often seeking solutions to a problem or more knowledge about a topic. It is your job to identify that issue and present your product, explanation or expert advice as the best resolution.
The best long-form content thoroughly answers a question and provides in-depth help. Visuals and videos not only engage readers but also break up chunky blocks of text.
2. Get personal with interactive content
According to Content Marketing Institute research, 75 percent of surveyed marketers are planning to increase their use of interactive content this year to achieve the elusive goal of personalizing content. A user-focused experience is highly engaging and helpful as it guides visitors to results that match their specific needs.
Calculators, surveys and trivia games draw audiences in and often lead to richer leads and larger sales. Interactive paid ads and calls to action have higher click-through rates while pre-event polls generate buzz. You can…
COMMENTS