Your Next Game-changing Marketing Tool May Surprise You

There is a revolution going on in email and how it’s used within the enterprise. But there is a revolution going on with email today that is shaking up its reputation. This most basic of technology tools is morphing into a powerhouse of opportunity and productivity, especially when it comes to sales and marketing. Much more easily and efficiently than ever before, email can now become a complete foundational sales and marketing database of potential customer activity that you and your teams can closely monitor, learn from, and act on in real time. Today’s most innovative email technologies allow you to integrate email data with various tools throughout your marketing stack and conduct intelligent, informed outreach and follow-up, even if you have no prior campaign-building experience. This in turn allows you to produce a highly effective, brand-specific and scalable funnel strategy based on your existing email database in just a few weeks. What are some of the other features today’s next-generation email tools bring to your sales and marketing teams? Examples include the addition and management of contacts, opportunities, accounts and leads within the email inbox, the enrichment of records and profiles with publicly available company and individual data, the tracking of open/link information, the initiation of meeting proposal and scheduling activity and the facilitation of mail merge efforts, to name just a few. What’s happening in email today is a paradigm shift that parallels the shift from MS Word on the desktop to Google Docs in the browser. As a smart manager, you’ll embrace today’s email technology trends, allowing them to take center stage in your business strategy as a means for making marketing strides that, just a few short years ago, you never dreamed were possible.