How to Use Social Media Feedback to Improve Your Content Marketing Strategy. Yet, social media feedback, for example, can considerably improve your content marketing strategy. Source: https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic The publishing time differs from one social media platform to another. The first is your target audience, and the second is the type of your message or status posted. Yet, if you want to receive surefire results, you must rely on numbers. For example, you can choose any post you want to gather a number of likes and shares. Use trusted social media tools and resources The growing competition for the attention of your social media audience prompts many marketers to select the most powerful content marketing tools and resources. In fact, Adelie Studios reports that native video content gathers 1200% more shares than images and text. Always respond to comments to keep up a conversation If you want to build an effective communication between your brand and your social media audience, be responsive. I think it is as important as communicating with a customer through Support channel.
Each day we share 27 million pieces of content. This need of daily information has already changed marketing strategies of many brands. They are no longer advertising-like and intrusive.
The reign of outbound marketers is gone. In turn, inbound marketers came to reconstruct and readjust the strategies of an old school to earn customer loyalty. And the data supports it — according to the HubSpot research acquiring a new lead through inbound channels costs 62% less today.
As you know, inbound marketing communication is bilateral. Customers come to you from social media websites, search engines, and referrals.
Sure, you cannot build the whole strategy on one of these channels solely. Yet, social media feedback, for example, can considerably improve your content marketing strategy.
Check out these 5 ways on how to promote engagement and conversion rates through social media.
Figure out the appropriate time for publishing and sharing
Each SMM manager has already decided on the optimal frequency of shares. Some gurus mention three times as the maximum number. However, there are studies that uncover the most appropriate days of the week and times of day to share content.
For this reason, I rely on a CoSchedule in-depth research when crafting my weekly content plan. Below, you can see a HubSpot infographic that summarizes its key points.
Source: https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic
The publishing time differs from one social media platform to another. For instance, Twitter’s peak days for shares and likes are all weekdays / business days. For example, the best time for re-tweets is from 5:00 to 6:00 p.m. on Wednesdays.
In my own research based on testing of various social media techniques, I’ve noticed that publishing depends on two factors. The first is your target audience, and the second is the type of your message or status posted. For instance, our Facebook audience reacted on posted memes on Tuesdays more frequently than on Wednesdays.
A/B test each message to determine the most felicitous topics
You can select a number of topics and rely on your gut feeling that one day you’ll get enough feedback on them. Yet, if you want to receive surefire results, you must rely on numbers. This is a quality approach to convert new leads received from social media platforms. To get accurate quantitative results you need to use A/B testing, which is based on a simple comparison principle.
For example, you can choose any post you want to…
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