Use Facebook Groups to Promote Your Ecommerce Business

Maintaining or contributing to a Facebook group is a form of both social media marketing and content marketing (distribution and publication). As with social media and content, the goal is to listen to the conversations that take place in the group and contribute in a positive way, answering questions or providing helpful information with posts, links to articles, or similar. “With your Facebook group you are building connections with people,” Patel said. “As you help other people out and create more engagement, what you’ll notice is the community is there; they’re going to support you, and they’re much more likely to go to your website, visit your article, share it, promote it, and even buy your products or services.” Potential customers who engage with your business in a community can develop an affinity for your company and products. What Are Facebook Groups? A group is a community. It’s so important that we’re changing Facebook’s whole mission to take this on.” “We need to give people a voice to get a diversity of opinions out there, but we also need to build enough common ground so we can all make progress together. For ecommerce marketers, there may be a real opportunity to both create a group around your store or industry and participate in several existing Facebook groups. “I think building community on Facebook is very smart…. You’ve got to manage it, and you’ve got to live in it and provide value.” The specific actions of “being in the group” will differ whether you are participating in an existing community or establishing a new Facebook group you administer.

Author: Armando Roggio / Source: Practical Ecommerce

Ecommerce businesses can use Facebook groups to help potential customers, build strong reciprocal relationships, and encourage sales.

Marketing expert Neil Patel, the founder of Kissmetrics and Crazy Egg, described marketing with Facebook groups in a 2017 YouTube video.

“With your Facebook group you are building connections with people,” Patel said. “As you help other people out and create more engagement, what you’ll notice is the community is there; they’re going to support you, and they’re much more likely to go to your website, visit your article, share it, promote it, and even buy your products or services.”

Potential customers who engage with your business in a community can develop an affinity for your company and products. They may feel a sense of reciprocity because of all of the help you provide. Or they may have a sense of familiarity because they are already accustomed with seeing your brand as you post and contribute. In either case, the relationship you build with potential customers in a Facebook group can impact your ecommerce sales.

What Are Facebook Groups?

A Facebook group is a page built around a topic, product, relationship, or event. It is a place where individuals can come together to share information, relay experiences, ask questions, and generally connect with folks who have similar interests.

A group differs from Facebook profile pages, which are typically a business’s or organization’s official presence on Facebook. A group is a community.

Groups are also fundamental to Facebook’s mission. In June 2017, Facebook’s Mark Zuckerberg wrote a post about how Facebook was redefining itself as a company.

“I believe the most important thing we can do is work to bring people closer together. It’s so important that we’re changing Facebook’s whole mission to take this on.”

“We need to give people a voice to get a diversity of opinions out there, but we also need to build enough common ground so we can all make progress together. We need to stay connected with people we already know and care about, but we also need to meet new people with new perspectives. We need support from family and friends, but we also need to build communities to support us as well.”