To be sure, there are hundreds of independent variables that collectively bear an impact on your site's rankings and search engine visibility. However, you don't need a huge budget or years of experience to get started with SEO. To get started, you'll need these seven basic components of a starter SEO campaign: 1. Next, you'll need to optimize your site directly. Organize your pages into categories and subcategories, including page titles that contain some of your target keywords. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Instead, focus on writing valuable content for external publishers, establishing your author profile and your expertise simultaneously. Usually, you'll earn at least one link back to your site, and over time, you'll develop your authority so you can rank higher. With a decent infrastructure in place, including a baseline domain authority score, your subsequent investments will become even more valuable.
Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables that collectively bear an impact on your site’s rankings and search engine visibility.
And, learning how to master all of them is a process that takes years of experience and practice.
However, you don’t need a huge budget or years of experience to get started with SEO. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility.
To get started, you’ll need these seven basic components of a starter SEO campaign:
1. A website with a good SEO plugin
First, you need a decent website, and if this one is your first effort, and/or you want to keep things simple, it’s in your best interest to use a website builder like WordPress. In fact, this and most other website builder tools are inexpensive and easy to use; and, importantly, they come automatically equipped to handle basic SEO fundamentals.
For example, they’ll be coded in a way that’s neat, clean and easy to crawl, and they’ll be responsive, so you needn’t worry about a separate strategy for mobile optimization. You may also want to consider a separate SEO plugin, which can help you with technical tasks like optimizing title tags and meta descriptions, and pinpointing the keyword density of your various pages.
2. A carefully chosen niche
Next, you’ll want to define your niche and target a list of carefully chosen keywords. If you go too general, you’ll end up competing with businesses that have a much bigger budget and a longer history of development. Instead, it’s better to focus on a highly specific niche that’s relevant only to your customers.
At that juncture, you’ll need to conduct some keyword research. You don’t need to get fancy here; just target a mix of basic “head” keywords and extended “long-tail”…
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